by Matthew Brennan | Dec 7, 2012 | copywriting strategy, Featured
Why do readers have such a hard time listening? Well, for one, we’ve built a culture of now. You no longer have to wait until you’re at home in front of a computer to respond to an email. Your phone dings, you respond. So constantly, we check it. While we...
by Matthew Brennan | Dec 6, 2012 | copywriting strategy, Featured
Do What You Want With it. Online Advice Of Any Kind Can Be Overrated. If there’s one thing that the Internet’s not short on, it’s ways to waste your time, and advice. This post is about the latter. You’ll learn real quick who knows what...
by Matthew Brennan | Dec 5, 2012 | copywriting strategy, Featured
Take Some Marketing Tips From St. Nick To Jump Start Your Business Year Round For many small businesses, December can slow down as the big retailers pick up the bulk of the retail market. This small business expert I saw on a morning news show conveyed the idea...
by Matthew Brennan | Dec 4, 2012 | blog strategy, Featured
I’ve recently started picking up more copywriting clients in the home improvement industry. One thing that this industry generally does right in their online marketing, is their visual approach to the medium. It’s an easier way to move readers from start...
by Matthew Brennan | Dec 3, 2012 | content marketing strategy, Featured
You’ve worked hard to build your business. That includes your website and your blog. You don’t want to become the online business equivalent of a one night stand. In order to turn readers into customers, they need to return on a regular basis. Sure, you...
