- Want people to read your post? Write a better headline.
- To become a better writer, you have to read what you hope to emulate.
- You need to give readers a reason to care if you want them to act.
- That means telling them better stories, and giving them more valuable information.
- Spelling and grammar count. Mistake-riddled posts erode trust.
- Always be on the lookout for what will make a great post. Ideas strike where you least expect.
- Want more sales? Write engaging content that your audience is looking for.
- If you don’t know what they’re looking for, ask them.
- You can also dig through your analytics and use the Google keyword tool to see what works.
- Your readers will give you 2-3 seconds at most, to see if you meet their needs.
- Include more detail. People want to feel part of the scene you’re setting.
- People can find industry news anywhere. Understand what makes your blog different.
- Want people to comment, share, or buy? Give them the necessary info, and ask.
- Your readers have a problem. You hold the solution.
- Don’t be afraid to try and fail. It’s how you find a better way.
- Don’t just spin numbers and tell half truths. Accuracy and honesty are the foundations of trust.
Matt Brennan is a Chicago-based marketing writer and copy editor.
