What Does Good SEO Copywriting Look Like?
There’s a lot written around the web about good SEO copywriting, and how it can benefit your company. Businesses interested in this type of writing often overthink the topic or favor some of the popular misconceptions about what it means. When it comes down to it, the...
What a Professional SaaS Copywriter Can Do for Your Business
Find out how a professional SaaS copywriter can improve your company... Developing an important piece of software is a significant accomplishment, but without a strong marketing message, you’re only halfway there. No matter what niche you’ve selected to work in,...
Write Engaging Blog Posts Your Audience is Sure to Love
The key question that any business has to answer is why your customer should choose you. Engaging blog posts offer you a golden opportunity to showcase that answer, allowing your readers to get to know your brand. Whether it’s B2B or B2C, any business decision comes...
10 Tips for Writing Highly Effective Website Content
Here’s why you need more effective website content for your business… As a professional copywriter, I’m in a position to see the same situations play out over and over. I see companies that think nothing of dropping thousands on a new website design, and then approach...
Copywriting for Robotics Companies
Copywriting for robotics companies is about amplifying the human connection with your brand. Your marketing message should convey exactly how you make your customers’ lives better. When that message is muddled, it causes confusion. The robotics and electronics markets...
Why Good Copywriting for IT Companies is Crucial
Some suggestions and tips for improving copywriting for IT companies. The number of B2B sales that come through digital sales is trending upwards at a consistent level. Geography becomes less of a limitation for those who offer remote services, and the strength of...
Storytelling in Marketing: Why it Matters
I can think of one recent example where storytelling in marketing and advertising takes supreme importance. Think about the Super Bowl on Sunday evening. While some of us cared immensely about the game, others were more interested in what happened during the...
16 Persuasive Copywriting Techniques to Improve Your Business
Persuasive copywriting plays a significant role in the growth of your business. When you write marketing copy, the goal is to convince your prospect to take action. It isn’t necessarily to buy. It may be to share, download, comment, or contact you. Some marketing may...
8 of the Best Copywriting Books (For those looking to write their own marketing content)
If you’re looking to write your own marketing content, make sure that you consult the best copywriting books available. You wouldn’t take a road trip without your favorite GPS technology, or at the very least, a map. You don’t eat a piece of fine steak without...
Creating Web Content That Sells
When you are creating web content that sells, it makes digital marketing easy. Your website and social media platforms turn into lead magnets. Your business feels like it’s operating on all cylinders. Everything is as it should be. The trouble is reaching this level...
What You Need to Know About SEO Web Copywriting
When you’re looking to rank higher in the search engine results, SEO web copywriting plays a key part in that strategy. The way it works is simple. Google crawls the web looking for new websites and fresh pages. The content on those pages plays a significant role in...
Hiring a Chicago Copywriter
What can a Chicago copywriter do for you? You’re a seasoned business executive but maybe sales are down from where you’d like them. The marketing materials look engaging, but they just don’t seem to be doing their job. The sales team is converting – but it just feels...