Be Awesome Instead
"When I'm sad, I stop being sad and be awesome instead. True story." Barney Stinson How I Met Your Mother This is a show that my wife and I make a point of not missing. The often over-the-top character Barney hit's the nail on the head here. For the sake of...
Why Search Traffic Matters
Your website is going to get traffic from several different sources. Readers may find links that you've spread across the Internet, and click to explore. Maybe they find your link off Facebook, Twitter or LinkedIn and read your materials. There's definitely something...
Respecting Your Readers’ Time
Have you ever been in a conversation with someone waiting for your story to develop? Maybe they quickly stare at their watch as you talk, or check the time on their phone. Maybe it's a hand gesture suggesting you get to the point, soon. You look at them as you tell...
The Importance Of A Conversational Writing Tone
One of the most important writing tips out there is to write how you talk. This helps keep your content conversational, and makes processing your information friendlier for your reader. Writing how you talk makes it easier to carry the writer from point A to point B....
How To Beat Bad Grammar
We all remember that dreaded feeling from our school days. The one where we were sitting in those uncomfortable desks, squirming in anticipation. Finally the teacher hands your paper back, and you turn it over, only to notice it covered in red pen. As much as we...
You Want Copy That Converts, Right?
Want to write more valuable content? Want to tell stories that engage readers, while turning them into customers? Maybe the issue is not so much what you're putting out, but what you're taking in. It's time to clean out your ears, and listen. Journalists must practice...
The Ethics Of A Ghost Blogger
Any successful business owner knows that marketing is a big part of the equation. From time to time, business owners will need to share their message with their readership and the public. Not all business owners are talented writers, just like not all business owners...
How To Write Passionate Website Content
Injecting Passion Into Your Content Small business owners almost always ooze passion. Just ask them about their company, or industry, and many can talk about the subject for hours. How come that passion is lost, when it comes to writing about their company? Writing...
How To Win At Marketing And Spend Less Time At It
If you're anything like me, it's easy to become obsessed with checking website and social media analytics. After all, this is your business, and you want to know how it's performing up to the minute, right? Numbers signify the direction your efforts are headed. If you...
Content Writing Tips To Strengthen Your Marketing
Yesterday afternoon my wife and I took a fall drive through the country. The way that the fiery color of the leaves blend with the rustic color of harvested corn sticks out every year when we make one of these drives. September and October mean the same thing every...
The Last Page Of The Internet
I'm here to to provide a jolting revelation. While at times it may feel like it, you have not reached a dead end. The illusive last page on the Internet is still a long, long way away. The Internet Is A Vast, Overcrowded Place By the end of 2011, there were: 200...
What Your Content Should Be
I don't always write blogs, but when I do, I make them interesting. Oh, who am I kidding, I write a lot of blogs. In the course of doing so, it occurs that copywriters, web designers, and other Internet marketers all have their buzzwords for what your marketing...