10 Questions to Answer Before You Publish Your Content
The idea of publishing your own content on your business blog can be overwhelming, especially if you have never done it before. Your business's marketing and advertising no longer depend solely on platforms that are out of your control. You can, and should be...
Establishing Authenticity With Your Blog
Chances are, you do business in a crowded field. Establishing authenticity by using a distinct voice is a great way to achieve some visibility amongst the competition. Your blog is a great place to let people get to know you, and develop some credibility and trust...
13 Types of Blog Posts To Give Your Blog a Variety, And Up Your Readership
Don't get stuck writing the same types of blog posts over and over. One common complaint among business bloggers is a lack of ideas for posts. This can lead to recycling the same idea in the same fashion over and over. Your audience needs a variety to stay invested in...
8 Ways to Increase Sales With Your Business Blog
Are you getting the most out of your business blog? Chances are marketers and other business owners have told you that you need a business blog to improve your sales online. But there are simple steps you can take to make sure that your blog is working for you the way...
Developing Creative Blog Ideas for Your Business
Finding blog ideas can be a challenge for even the best, most seasoned writers. No matter how passionate you are, writing about the same subject on a regular basis can present a challenge. Sometimes you can find yourself staring into the abyss of a blank Word document...
How to Become More Efficient Writing For Your Small Business Blog
Chances are the writing routine for your small business blog is something like this: Your workout is complete. You’ve made your coffee and stayed current on your news for the morning. Before you head off to vacuum the front room as another stellar act of...
Harness Your Creativity In Your Marketing
Most industries operate in a pack mentality. Your competition successfully did something, which means that you need to do it too. Your next product, your next marketing piece, your next decision is based solely on the fact someone did it before you. Your business...
Six Tips for Starting a Blog
These Tips For Starting a Blog can make you see more out of your blogging efforts. Maybe you're just starting out, or maybe you could use a blogging brush up. Either way, starting a business blog can be overwhelming. Here are some tips for starting a blog to ensure...
Writing a Blog that Attracts Customers
Writing a blog that people want to read will provide some of the best marketing that your business can ask for. The best part is that there is nothing prohibitive about getting started. There are no gatekeepers. There are no prohibitive costs. If you have an idea for...
The Art of Storytelling
The art of storytelling is ancient, but still relevant today. Businesses are continuously looking for ways to connect with their audience online. SEO copywriting can draw people to your business. But telling a story is the best way to connect on any meaningful level,...
SEO Copywriting for the People Who Buy Your Stuff
The Internet is a crowded place. In order to stand out amongst the competition, you need to be able to quickly and easily tell your customers what makes your business different from the rest. You have to tell good stories and you have to stand out. That involves SEO...
Why Writing For The Web Is Important
Writing For The Web Means Connecting With Your Audience There is a traditional approach businesses took in the past, targeting the hard sale in order to increase their customer base and grow their business. The web changed things. A spray and pray mentality can...