Why Your Search for a Copywriter Stops Here
I recently received a bit of feedback about my website and online presence that caught me a little by surprise. As someone who runs their own business, I feel like I’m constantly operating in some form of self-promotion. I’m trying to educate business owners, and help...
Copywriting for Health and Wellness Companies
The health and wellness industry is a thriving, multi-billion dollar consumer sector, and remains poised for growth into the future. However, any industry that large is bound to be competitive. In order to stand out, it takes a strong message that differentiates your...
How Can a Blog Copywriter Help My Business?
If you’re wondering “How can a blog copywriter help my business?” you’re not alone. Maybe you’ve always thought of yourself as a strong writer. Maybe you don’t see the value in telling your own story, or it all seems like too much work. Whatever the case may be, if...
Creating an Authentic Personal Brand
Whether you are an entrepreneur, small business owner, or someone who is simply looking to find their way on social media today, chances are you’re hearing a lot about personal brand. I want to start with a bit of a story on how mine has evolved over the last few...
7 Reasons Your Company Should Hire a Website and Blog Copy Editor
A website and blog copy editor can provide tremendous value to your company. Here's a little more on how... Your marketing content is an extension of your business and your brand. It should deliver the benefits of your product or service to your audience in an...
5 Tactics to Become a Better Business Blogger
Marketing your business online requires that you develop some skills as a business blogger… We live in a world that prioritizes immediate results. But a blog is a steady investment that takes time to pay off. Look at it this way. Dieters don’t meet their target weight...
How to Write Killer Sales Copy that Attracts More Customers
Here's how killer sales copy can save your business… Your website is the home base for all of your marketing efforts. It’s the place where you can store an unlimited amount of content about your business and your story. You have pages devoted to the various products...
Stop Banging Your Head Against the Wall and Hire a Blog Copywriter Immediately
There are a lot of benefits to be had when you hire a blog copywriter… You wouldn’t walk into a psychiatrist’s office and ask “That’s it, am I cured?” after one appointment. You wouldn’t eat healthy for a day and expect to hit your weight-loss goals. You shouldn’t...
What to Look for When You’re Hiring a Medical Device or Pharmaceutical Copywriter
Here’s what an experienced medical device or pharmaceutical copywriter can do for you… Healthcare advancements are more critical now than ever. Companies are vying for attention for new treatments, devices, or other products. A healthcare or medical copywriter can...
When It’s Time to Hire a Website Copywriter for Your Business
The decision on whether to hire a website copywriter or create the copy yourself can be a difficult one for many businesses and organizations. There are plenty of blogs, YouTube videos, and other instructional content available on the internet. You may have a passion...
Why You Should Hire a Professional Copywriter, Even During a Recession
When the economic landscape shifts, there’s no better time to hire a professional copywriter. Many consumers are faced with financial fear, and that can influence the mindset of entrepreneurs, CEOs, and other business executives. When consumers spend less, it can...
How to Work from Home With Children Present
I’ve been living the struggle of working within footsteps of the fridge, television, and the household to-do list since 2009. That’s the year I became a freelance copywriter and started to work from home. I quit my cushy government cubicle job, and dove straight in....