Storytelling in Marketing: Why it Matters

Storytelling in Marketing: Why it Matters

I can think of one recent example where storytelling in marketing and advertising takes supreme importance. Think about the Super Bowl on Sunday evening. While some of us cared immensely about the game, others were more interested in what happened during the...

Creating Web Content That Sells

Creating Web Content That Sells

When you are creating web content that sells, it makes digital marketing easy. Your website and social media platforms turn into lead magnets. Your business feels like it’s operating on all cylinders. Everything is as it should be. The trouble is reaching this level...

What You Need to Know About SEO Web Copywriting

What You Need to Know About SEO Web Copywriting

When you’re looking to rank higher in the search engine results, SEO web copywriting plays a key part in that strategy. The way it works is simple. Google crawls the web looking for new websites and fresh pages. The content on those pages plays a significant role in...

Hiring a Chicago Copywriter

Hiring a Chicago Copywriter

What can a Chicago copywriter do for you? You’re a seasoned business executive but maybe sales are down from where you’d like them. The marketing materials look engaging, but they just don’t seem to be doing their job. The sales team is converting – but it just feels...

How a Real Estate Copywriter Can Help You Sell More

How a Real Estate Copywriter Can Help You Sell More

No matter where you are located, the real estate market is likely competitive. When you look at the marketing materials of many agents, they likely say the same things. Results driven. Focused on customer service. Same. Same. Same. You may mean well. You may look at...

How to Create Content That Makes Your Buyer Feel Smart

How to Create Content That Makes Your Buyer Feel Smart

When was the last time you bought something, and felt totally out of your element? Maybe it was a computer, or some sort of health care product. Whatever the case – it’s important that the salesman is able to strike a chord without sounding patronizing. If a computer...

What Makes a Good Blog Post?

What Makes a Good Blog Post?

If you want to understand what makes a good blog post, you have to think back to an earlier time in life. Picture yourself in your grade school art class. When you weren’t experimenting with water colors and colored pencils, you probably spent some time looking at...