eBooks A Great Way To Communicate Your Message
In today’s business world, it is important to establish yourself as an expert. One excellent way to do that is through an eBook. It’s a great way to lay out the case for your product or service. Writing and editing an eBook can take a large time commitment, and to be...
What are the biggest challenges in using social media for business?
Social media is everywhere. There are no shortage of people on Facebook, Twitter, or LinkedIn who are there to tell you how to use it. Social media is a lot of things, but one thing it is not is a get rich quick scheme. There are challenges. It’s something that you...
Time To Revisit Your Marketing
As we prepare to sit down for a turkey meal, it is time to think of the 2011 moments with your small business that you have to be thankful for. It’s a great day to celebrate. I am grateful for all the new clients I’ve picked up over the recent months that are helping...
Organize Your Brain
When inspiration strikes, are you prepared? Have you ever had a good idea and nowhere to file it away? I recently discovered the benefits of the app, Evernote. It is a good way to make sure there’s one central location for you to keep an electronic filing cabinet. You...
Keeping Track of Your Time
I will start out with a little note about myself, here. I’m the type of person that if I don’t have a clear sense of purpose for what I’m supposed to be doing at the moment, it’s easy to derail my concentration. Maybe I got on Facebook to send somebody a message. All...
Branding You
With the advent of social media, branding is not just for businesses anymore. Schools and employers have never had more information to base their decisions on—decisions that can change your life. Whether you are looking for a job, applying to schools, or own your own...
The Power of Keywords
Maybe you’ve taken the time to build a web site that you are extremely happy with. Maybe someone else built it for you, and the graphics and design are beautiful and spectacular. Great. Now what? Well, it needs to be findable. This means thought and effort need to go...
Speak Your Searches With Google Voice On Chrome
Has anyone else noticed the Voice Search from Google? They began rolling it out over the summer, and it is on the Google search in the Chrome browser. It’s not quite the same level as Siri, but I’m sure Google will have enhancements in store. Right now, it is simply...
Generating Business Leads
I was just going through LinkedIn questions, when I found one asking the best ways for a small business to generate leads. There are many ways to do this. First off, it’s important to understand that the internet has replaced the phone book. I just watched the movie...
Let Your Viewers Make The Audio Choice
I recently met with a web designer friend of mine, when the subject veered off on to the topic of uninvited audio on a web site. Sometimes businesses use this trick on their web sites, without a full understanding of the impact it may have on their viewer. My friend...
What’s Your Marketing Plan?
Your marketing should make sense. It’s a revolutionary thought, I know. There are so many businesses that bungle this very thing, though. When a customer clicks on your site, do they know what you want them to do? Are they going to find the value that they are looking...
Importance of SEO Copywriting
There’s a really nice article about the importance of SEO copywriting on socialmediatoday.com from Barry Feldman. Feldman’s article perfectly illustrates the thin line that copywriters must walk. There is a way to improve a business’s online presence, increase their...