Marketing Smarter
Online marketing is continuing to evolve. The days of setting up a website, and calling that your online marketing strategy are over. There is so much more to a comprehensive marketing campaign. It’s time to put your marketing efforts out there, and interact with your...
Market Your Business While Pinning Your Interests
With a little creativity, Pinterest can be an excellent tool for small business marketing. The new social network focuses on pinning visual interests to virtual “boards” for display to those following you. Your pins can either come from other online links, or uploaded...
Bright Idea: Your Marketing Materials Aren’t About You
It’s time to stop talking about your business. That’s right. It’s not all about you. Even on your website. Your marketing materials offer you a chance to have a conversation with your customer. It’s not simply a one-way broadcast anymore. Your marketing materials...
Write Less
Mark Twain said it best, when he said that he'd write less if he had more time. Writing less is not always easy, because you have to make your words count. In the day and age of Twitter, and abbreviated blog posts, people's attention spans are brief. If your message...
Market Smarter in 2012
So you made some resolutions to ramp up your marketing in 2012. Before you start aimlessly posting to your social media networks and taking shots in the dark, consider making a quality marketing plan for your business—something you’ll be able to stick to. When you...
Falling Into The Time Suck
We all know that social media can be a massive time suck. You may power up the computer with strong intentions, to spend the afternoon scrolling through your newsfeed, finding out what your friends ate for lunch. Pretty soon the afternoon is gone. We’ve all been...
Utilize Your G+ Profile
Earlier this week Google announced their plan to incorporate social search into their algorithms. The plan is called Social Plus Your World. What does this mean for businesses struggling to get their name out there? Results from your social networks will also factor...
Want More Business? Market to the 82 Percent
If you are hanging on to the idea that social media is not for your business, or that it will eventually go away, it is definitely time rethink your conservative stance on this issue. The stragglers argue that if they do nothing, the entire phenomenon will go the way...
Building Trust
Trust Agents from Chris Brogan and Julien Smith is not a new book, but one that is still a must read for anyone slightly curious about social media and online marketing. That’s the beauty of this creation. Because the authors focused so heavily on how to build...
Check Your Keywords For Stronger Internet Marketing
January is the time when a lot of businesses will be rethinking their marketing. It’s a time for fresh starts, and that goes for business as well. Keyword research is a crucial part of any strong internet marketing campaign. Before you start writing blogs, posting,...
New Year, New Marketing
A goal without a plan is a dream. I wish I could take credit for that line, but I saw it on a client’s Facebook page. My client runs a gym, and the phrase came as part of a fitness related graphic, but works well for business as well. Now is the time where people and...
The Importance of Good Copywriting
Say for a second that you found the perfect job opportunity and wanted to apply. Your skill set matched the description they offered, the contact for the position seems like the perfect boss, and all things are a go. As you prepare to send out your resume and cover...