What Has Your Content Done For You Lately?
As we wind down on 2012, it's a perfect time to ask, and answer that question. In a digital world, quality content on a regular basis is a necessary thing. In most fiction and non-fiction, entertainment is the chief goal of quality writing. As business owners, our...
Your Words As Your Brand
What do you think of when you hear the word branding? Logos? Design? Color scheme? Yes. Visual identity is a big part of branding your business. It's how you create the right image. But it's really only one part of the branding process. Your brand is your identity....
17 Ways To Find Blog Ideas
Sometimes blog ideas take a little work. Here are a few suggestions for finding them when the going gets rough. Keep a notebook of ideas (or the digital equivalent). When something strikes you, write it down. Consider your conversations with customers. What...
Make Me A Promise
When was the last time you picked up the newspaper, looked at the front page, and saw the above the fold headline "Welcome To Our Newspaper"? That's right, never. It didn't happen. So why do I see this headline on a lot of websites? Welcome To My Website This may earn...
What Bloggers Can Learn From Their Cats
Curiosity Makes For Better Writers It never fails. Whether it's groceries or a new piece of furniture, our cat needs to inspect everything that comes into the apartment. If it involves an empty box, the inspection ramps into overdrive. Sniffing. Pawing. Clawing. She...
Great Copywriting Takes An Investment
If it's not money, it's certainly time. Great copywriting means showing off your passion. It means not just entertaining, but converting readers. That's no easy feat. The Process For Writing Great Copy Always be receptive to ideas. This means carrying a notebook, or...
The Advantages Of An Editorial Calendar
Does your blog cover a wide variety of topics? Do you sometimes struggle finding the right ideas to write about? An editorial calendar may be what you are looking for. In journalism there is always a need to organize content. When dozens of stories run every day in...
Stay On Point
Lets say for a minute you own a dog walking business. You have a blog that covers all the issues that come along with dog ownership. Probably a good idea. You and your business can become a trusted resource when it comes to doing the right thing for your four-legged...
Make It Your Own
As I write this post I am listening to a classical musician by the name of David Garrett. He's not a classical musician in the way that Mozart, Beethoven and Bach were. He plays a classical instrument (violin), but at least on one album, he draws his inspiration from...
You Are A Writer
Whether you are writing website copy, brochure copy, or your next blog post, congratulations, you've made the leap. The web necessitated it, and you became a writer. In order to stand out from the vast amount of competition out there, you need to make your writing...
Want More Response To Your Content? Think Like A Reporter
Your readers want a good story. They want value and entertainment. They want to walk away feeling like they learned something after reading your post. In order to successfully write about your business, you must think like a reporter. This means giving your readers...
Ways To Increase Your Web Content
It's no secret. The search engines and your customers crave content. They're addicted. Are you giving them their fix? Blogging is a great way to continue adding quality content to your business website, but it's not the only way. Have you really done everything you...