Publishing Timeless Content
As I write this post, I'm listening to the Who's great double album Quadrophenia. I've always loved the Who, the Stones, Zeppelin, Pink Floyd, the Doors and the Dead. It all began when a friend gave me Led Zeppelin I and Houses of the Holy for a birthday present in...
An Open Letter On Content Marketing That Adds Value
I've been watching the process unfold for a long time. Businesses clamor for their audience's online attention. It's only natural. It's the means that they use that don't fit with the new mediums available to reach large swaths of people. Businesses want to build a...
What Content Writers Can Learn From Mel Brooks
There's no shortage of dry blog posts about marketing out there. Some of them are very informative, don't get me wrong. My observation is that they read more like a Wikipedia article than a blog post. Whatever industry you're in, my guess is the same thing rings true....
What ‘Quality Content’ Really Means
You don't have to look hard to find blogs stressing the importance of quality content if you want to see your marketing come to fruition. You've probably all seen the posts that contain 10 great tips for developing an audience, and it ends with a disclaimer like this:...
How To Increase Your Content Productivity
As a new dad, new homeowner, and the owner of a growing business, I'm constantly looking for ways to be more productive. I'm looking for ways to get twice as much work done, in a shorter amount of time. I'm weaning off the long evening and weekend hours in an effort...
Putting Passion Back In
In my late teens and early twenties I thrived on rock and roll concerts. I snapped up tickets and went to any and every show that I could. I saw some of the greatest acts to grace a stage, some multiple times. Why? Because I made it one of my first missions in adult...
10 Blog Posts To Write Instead Of That Sales Ad
First of all, let's get one thing straight. It's called content MARKETING. You are allowed to ask for a sale from time to time, or occasionally link back to one of your web pages. After all, you're in business, and the goal here is to make money. It's the tactics for...
How Del Griffith Could Have Benefited From Blogging
Take A Boring Subject and Make It Interesting Are you constantly looking for ways to make your business more interesting to the general public? Sure it's interesting to you, but when you talk with people at a networking event and tell them what you do for a living, do...
Five Tips For Blogging Success
While the act of writing may be isolating, the work you produce should work to connect people. Your blog is one of the best platforms out there for reaching your audience with fresh content on a regular basis. Five Tips For Blogging Success Do your homework...
Nine Signs Your Content Marketing Could Be Boring
It's no secret. Consumers are clamoring for content. But not just any content will do. It does need to be well thought out. The quality of the content has a lot to do with impact. Readers will base their decision to keep reading on their initial impression after about...
How To Connect With Your Readers
No one likes a smarty pants. No one likes the guy who knows he has all the answers. The paradox is that your readers want knowledge. They want to know about your industry. They just don't want to hear it from the guy who's writing from high up on his perch. So what...
Good Content Curation Can Expand Your Reach
Are you struggling as a writer coming up with your own content for your business blog? Maybe it's not your strong suit, or maybe you just don't have the time. While original content is extremely important, there are other options out there as well. For one, it's...