The Necessity of Flexible Marketing
Here’s how flexible marketing can dictate your level of success. Hopefully you have some marketing goals. Hopefully you keep generating ideas on how your marketing can improve your business. But here’s the thing. There are so many platforms out there, it is tough to...
8 Blogs About Blogging That Will Help You Write to Sell
If you’re feeling a bit stuck as a digital marketer, it may be time to check out a few blogs about blogging. Sometimes you know what you need to do, but you just need that gentle nudge. There are a lot of resources you can turn to, in the quest to become a better...
25 of the Best Marketing Influencers, Copywriters and Bloggers You Should Follow
Learning about social media and digital marketing can be a little bit like taking a rowboat out into the ocean. It's intimidating, and knowing where to turn for inspiration and knowledge can help. It's important to have goals, and a plan to achieve them. It's...
3 Content Marketing Mistakes, and How to Fix Them
Don’t let these content marketing mistakes cost your business. Content is what convinces customers to take action. It’s what causes someone to click on a website or blog post. Ultimately it’s also what causes someone to buy, register, download or share. If it’s not...
The Importance of Testimonials
As a business owner you can do everything else right, but if you don’t have some form of third party social proof, it might just cost you the sale – that is the importance of testimonials. Testimonials are significant. They shouldn’t be underestimated as you construct...
5 Blogging Mistakes That Can Cost You business
Are these blogging mistakes dooming your efforts from the start? Most businesses have heard the buzz generated about the benefits of blogging. While blogging can be an immense help to finding new customers and generating new business, there needs to be a strategy in...
11 Steps for Writing Copy That Sells
Writing copy is an investment in time. But when you learn how to produce the type of content that sells, you can truly improve your business. You have to learn how to value your content, and understand its significance when it comes to engaging your readers, and...
46 Tips to Create Killer Web Content
Killer web content involves considering your customers’ experience at every turn. After all, your readers sought you out, and not the other way around. They found you in an attempt to have key questions answered. They found you in an attempt to alleviate their pain...
How to Write a Blog Post that Engages Your Audience
How to write a blog post may not be immediately obvious, especially if you are fairly new at it. If you’ve been in business for any amount of time, you’ve probably been told that you need to blog. It seems like a significant added task, and how do you know that you’re...
5 Writing Mistakes for Business Owners to Avoid
Don’t let writing mistakes drag down your business’s marketing efforts. Many small business owners are being thrust into a new role, writing content for their business’s marketing campaign. This is inherently a good thing, setting your business apart from the...
How to Make Blogging Easier
Let’s face it. You probably have other things on your mind. Maybe you have a big client project in the works, or some bookkeeping that needs to be finished. There may be a crisis or emergency that needs to be addressed first thing. Whatever the case may be it is...
Imagination and Focus
(Note: This is the second chapter of my book Write Right-Sell Now, available on Amazon.) Bring a Little Imagination to What You Do There are probably many people out there who do what you do, no matter what industry you are in. With digital marketing, they are...