If you’re feeling a bit stuck as a digital marketer, it may be time to check out a few blogs about blogging. Sometimes you know what you need to do, but you just need that gentle nudge.
There are a lot of resources you can turn to, in the quest to become a better writer and digital marketer. Last week I published a list of 25 marketing influencers you should be following. This week, I wanted to give you more direction on places you can turn for learning and inspiration. Whether you are b2b or b2c, there are certain traits that are consistent across all successful blogs.
Make sure that you are spending your time in the right places. These blogs will help you become a better writer, and understand what’s necessary in using your website and blog to grow your business.
These Blogs About Blogging Improve Your Digital Marketing Skills
Hubspot – Hubspot covers nearly everything about becoming a better digital marketer. Much of their blog is dedicated to why a business should blog, and how to do it in a way that will be productive and grow your business. If you’re trying to understand what your strategy should be with your website and your blog, give these guys some attention.
Copyblogger – This blog is one of the first to cover how to apply traditional writing techniques in the digital space. Copyblogger is a great place to start for anyone looking to become a better writer, as they delve into telling their business story. This is a great place to look for finding winning strategies with your blog.
ProBlogger – This Australian blog is an excellent resource for improving your blogging strategies. Whether you are looking to become a better writer or learning how to implement an editorial calendar for better blog organization, this site has the tools for you. There are interviews with successful writers, an excellent job board, and a collection of some of the best products available to step up your game.
Smart Blogger – Becoming a successful blogger requires honing a wide variety of skills. From becoming a better writer, to understanding the visual impact of photos and graphics, a blogger really needs to develop in a variety of ways. Good news – Smart Blogger can help. Their posts cover all things blogging. Their opt in product Headline Hacks is an extremely valuable tool for attracting more readers.
Moz – This blog is a great place to turn for learning the technical aspects of search engine optimization (SEO). We all want our work to land in a prominent place on the search engines. Moz will give you actionable insights on how to take what you’re doing, and attract more eyeball through search.
Quicksprout – This blog is home for the detailed research of marketer Neil Patel. It is a great place for learning the skills to master the platform. Neil is thorough with his strategies, tests the results, and writes about how to build your audience with proven methods. This is a great place for understanding the nitty gritty behind building a stronger blogging platform.
Chris Brogan – Chris’s blog is a great source when you need inspiration. He writes about how to tell a better story and how to increase your engagement. The temptation in the digital marketing space is to often start sounding like a used car salesman. Read this blog on a regular basis and you will develop the tools to develop your personality within your blog, and put your customers first. This is one of the most valuable blogs about blogging out there.
Content Marketing Institute – These are the guys that coined the phrase content marketing. They understand what it takes to educate your customer and provide ultimate value. Read this blog if you want to learn how to differentiate your business in the digital space.
Are You Stuck?
If you’re feeling stuck and need to talk to someone, it may be time to reach out to a consultant or a freelance marketing writer. It might be time to read a book that can help you with your obstacles.
What blogs about blogging have helped you improve? I’d love to hear your thoughts.
Matt Brennan is a Chicago-area marketing copywriter and copy editor. He is also the author of Write Right-Sell Now: How to Create Content That Grows Your Business.