11 B2C Copywriting Tips To Resonate With Your Audience
Your B2C copywriting probably falls a little flat. It’s not an easy thing to do to take your business and your passion, and convey it in a way that resonates with your audience. But that’s exactly what you have to do to resonate with your audience. Take your passions...
13 Copywriting Resources to Grow Your Business
There is a multitude of copywriting resources available for those businesses looking to produce their own content. You can choose a medium that fits your lifestyle and the way that you learn. Some of those listed below deal with the technical aspects of copywriting,...
Writing a Sales Page that Converts
Writing a sales page can be a great way to boost your business. You don’t have to be an excellent writer, but there is a standard framework for realizing the best results. Below are some suggestions for making the most of your page. You Probably Need Long Copy Many...
5 Ideas to Improve Your Website Content
Here's why you need to improve your website content today. Did you know that 71 percent of B2B researchers begin with a simple online search? The number of consumers who begin the purchasing process with an online search is staggeringly high as well, at 81 percent....
Focusing on Your Reader
(Note: This is a sample chapter from my recent book, Write Right-Sell Now. The Kindle version is now available! To celebrate, for a short time, the book is available for .99 cents.) As a business owner and an industry expert, you have a great amount of knowledge,...
28 Rules for Writing Copy for Websites
Writing copy for websites requires establishing a bond with your reader. It requires connecting on a deep, emotional level that leaves the reader enthusiastic to take action. There is an art form and psychology to doing this successfully. You have to be able step out...
The Importance of Visual Content For Your Website
The visual content on your website plays an important role in keeping your customers engaged, and moving them through the buying process. Your readers are making decisions on whether or not they will read or take action on your post within a matter of seconds. If the...
What Expert Copywriters Know About Marketing Your Business That You Don’t
Expert copywriters know how to help you grow your business... I may not know you, but I’ll go ahead and assume the best - you’re probably really good at what you do. You make a top of the line (Fill in the Blank), and you’ve helped countless people in the process....
50 Easy Ways to Beat Writer’s Block
When you're stuck, how do you beat writer's block? When you're writing your own business content, there's no question, it's easy to get stuck. You can bang your head against the wall, slam the laptop closed and get angry. Or you can work your way through your rut. I...
21 Simple Ways to Improve Your Blog Post in Minutes
Take the time to improve your blog post before you hit publish. The web is a crowded place. You can’t open up your browser without tripping over the same kinds of content written by multiple businesses and websites. It’s easy to find yourself stuck in a factory churn...
How to Get Traffic to Your Blog Without Boring Your Audience to Death
There are plenty of blog posts out there (some on this site) designed to tell you all the technical aspects of how to get traffic to your blog. You need to optimize your site for the search engines with the right keywords, and just the right amount of content. You...
11 Copywriting Ideas to Implement Right Now
These Copywriting Ideas Can Serve as the Fuel for Your Business. From time to time I have client work that requires writing on some fairly technical topics. As I scroll through a list of related websites, some make me want to poke my eyes out or bang my head against...