5 Online Copywriting Projects that Will Boost Your Bottom Line
How do you know which copywriting projects are right for your business? There’s a lot of noise out there about the benefits of various digital and content marketing strategies. While most are helpful under the right circumstances, the timing of your project can be...
Four Requirements of a Successful Sales Letter
You don’t have to be a professional copywriter to write a successful sales letter. It’s not complicated, but it does require paying attention to the craft. It may take changing the way you think about your business. A successful sales letter can make your company. In...
5 Brochure writing Tips to Support Your Online Marketing Efforts
Professional quality brochure writing can help you grow your business. You work hard to market your company. Your branding across the various collateral and online properties should remain consistent. In other words, your brochure should support your online...
Why You Should Be Blogging in 2018
Despite all rumors to the contrary, blogging in 2018, and marketing through the written word, is not dead. Your audience is still looking for value. They’re looking to find out what you know, and all the best tips, tricks or strategies for navigating your industry....
5 Essentials for Writing Awesome Landing Pages
You don’t have to be a great writer to put together awesome landing pages. In fact, a lot of people who wouldn’t consider themselves writers at all, have done it. Last time I went over 15 strategies for writing quality landing page copy. There are some key elements...
15 Tips for Writing Quality Landing Page Copy that Converts
Quality landing page copy can be one of your strongest assets when it comes to attracting new leads for your business. It’s a way to capture and grow your audience, and further build up your business. Simply publishing anything in that space won’t work. You’ll have to...
Publishing Creative Marketing Materials: The Only Question That Matters
Every business wants to publish creative marketing materials. We want them to stand out, and get noticed. We want them to position our business as alone in the pack. But how do we do it? That’s not the question you should be asking, by the way. I’ll get to that in a...
When to Hire a Professional Blog Copywriter
It may be time to hire a professional blog copywriter to grow your business. If you’ve been on the fence lately, below are some scenarios for when it might just be the right time. There are some amazing benefits to blogging for your business. A blog positions you as...
18 Awesome Benefits to Blogging
Whether you are just starting out, or running a seasoned online business, the benefits to blogging are significant. The Internet is becoming more crowded by the second, and publishing your own content on a regular basis will help you stay relevant. In today’s day and...
Copywriting for Tech Companies
Copywriting for tech companies can come with its own set of veritable challenges. There is often a gap between what a technology company does, and what its ideal consumer may understand. If you try to market your company using the same language you would use at an...
Marketing in 2018: Keep Providing Value
We’re in the prime season for blogs and stories written about marketing in 2018. What are the new bells and whistles? What will they all mean? What can we do to gain a competitive edge? While these are all worthwhile and valid questions, it’s important to remember...
How to Write Persuasive Copy Your Reader Will Love
When it comes to getting more customers online, persuasive copy is hugely important. It’s not enough that someone read your website content and simply like it. They need to read it and take action. It needs to be powerful and convincing. The good news is this type of...