Tips For Quality Content
Alright, so you’ve been told that you need to produce quality content in order to gain an audience for your blog, but how do you do that? It’s something that’s much easier said than done. Here are a few ideas to get you started: Generate an ideas list—If you have...
Add Some Life To Your Writing
There is no shortage of sterile writing in the world. Sift through enough small business websites and blogs, and you’ll see plenty. Many look exactly the same, share the same talking points as their competition, and are completely void of anything personable. When...
Blogging: the Uncommercial
I have news for you. Your readers and customers are not sitting down at the computer all day long to take in advertisements. When it comes to your blogging, and other regular marketing materials, you might not want to treat them like they are. It’s time to give your...
A Checklist For Writing About Your Business
Go ahead. Print this off. Keep it in your writing space. If you can check these items off your list before you write, and hit publish, the better your writing will be: Rid yourself of distraction—I know it hurts but close the Facebook tab on your browser window, even...
Seven Essential Copywriting and Marketing Resources
Are you looking for ways to improve your business marketing? There are a number of websites and blogs out there with quality information. Here are a few that have helped me in the past: Copyblogger—This is pretty much the number one online resource when it comes to...
Why the 5w’s Are Important
Are you writing or editing your website copy? Are you looking at doing some press releases? Be thorough. Marketing your business means being able to think like a customer. When they click on your website, or read your blog, article, or press release, what is it that...
Check, and Check Again
First, a moment of honesty. Yesterday while posting on Facebook about my newly redesigned website, I made a typo. “If” showed up as just the letter “f”. Now, before I noticed the mistake, I quickly hit publish. Someone had already commented on the post. But because I...
What Are Keywords Anyway?
If you’ve been reading anything at all about business copywriting or search engine optimization, chances are you’ve heard that you need to include keywords in your website and blogging copy. That’s great, but do you know why this is, what they are, or how to find...
It’s OK To Stand Out
In the newspaper world, it’s called pack journalism. In the business world it’s just imitating your competition. When you write your content to the industry standard, you are telling your readers that you are like everyone else. Why not try and stand out? Tell your...
Strategize Your Marketing Content
NFL teams across the nation take the field every week for a month in a large-scale dress rehearsal to see how certain players react in pressure situations—it’s called preseason. While it may not always make for exciting viewing, it’s a necessary part of ensuring that...
Four Things We Can Learn About Marketing From Sons of Anarchy
In a few short months, the popular FX series Sons of Anarchy is going to embark on season five. What could you possibly learn about marketing your business from this merry band of motorcycle hooligans? Sure, morality has been tossed out the window in their home of...
What’s Your Blogging Frequency?
Lots of people have lots of opinions when it comes to how often a business should blog. If you’re looking to continuously increase your visibility, nothing replaces blogging at least 3-5 times in a week. Now, that’s a lot of work, and I don’t regularly hit that number...