The Secret To Online Success
The most successful marketing content stirs a response. It creates a successful call to action, making the reader do something. This can mean many different things. An Internet sale. A phone call. A share. A blog comment. There's a wide variety of actions that a...
Six Grammar Tips To Keep Readers Engaged
I've stressed the importance of proper spelling and grammar over and over, for marketing copy. Nothing compromises trust and credibility like a blatant mistake with the English language. When you're writing for yourself, this may just mean that readers put your work...
Other Ways To Tell Your Story
Just a reminder. Writing Content in lists: Makes it easier for your readers to comprehend Breaks up complicated content Tells the reader what they need to know Appeals to visual learners (which on the web, is nearly everyone) Allows for quick scanning Including...
Brevity Takes Time
"If I had more time, I'd write a shorter letter." Mark Twain wrote these words, and in today's world of Twitter, Facebook and emails, they're just as meaningful. Twitter You have 140 characters and a crowded news feed. That leaves a smaller space, and a...
Nine Tips For Better Website Content
Your website is the most important component of your online marketing. It's a part of your sales force, and needs to be written in an engaging manner, that stirs readers to complete your call to action. That's a tall order. Here are nine tips for how to get there....
Is Your Copy Focused?
Do your readers know what you want them to do? It's an honest question. Here's four things that you can do without becoming too "sales-y" that will move them along in the right direction. Communicating your idea with the sharp focus that you see it, is the trick. Have...
If You Build It
If you build it they will come. It’s a great quotable line from one of the world’s best sports movies, Field of Dreams. It works great for Hollywood, cornfields, and baseball. There’s absolutely no grain of truth to it, when it comes to a business blog or website. If...
Think Visual
In our a.d.d culture, the web became a visual medium. That doesn’t mean that content is less important, it just means it needs to be packaged in a way that people will remember. Your readers will give a page just a few seconds before they’re on to the next thing. If...
The Power of the “Publish” Button
It used to be that to put the word out about your business, you needed to purchase a television or newspaper ad. Publishing companies were required for authors to disseminate their work. No matter the size, or purpose of your business, new marketing practices have...
Write Something Worth Reading
When it comes to finding something to read online, there's no shortage of choice. Remember the old encyclopedia sets? All that information is online. There's Google, Wikipedia, and countless other ways to find entertaining and useful information. Not to mention,...
How To Know When You Need A Copywriter
By their nature, business people are busy. One minute might involve sifting through the finer-details of operations, and the next might involve accounting, or marketing. There’s a finite amount of time in the workday, and lets face it, not everyone is a writer....
Blogging Keeps You In Front of Your Audience
Like any other aspect of social media, blogging needs to be a frequent, and long-term strategy in your marketing plan. If you blog once a month, and aren’t seeing an increase in traffic, page hits, or readers, it may be time to ramp up your efforts. Readers need some...