20 Ways To Maintain Your Creativity
Blogging on a regular basis can be time consuming, and require a lot of work. The trick is not to think of it as work at all, however. Each time you write a post, you're creating something. You're adding value. You're an artist. Here are 20 tips for lessening the...
The Importance Of Blogging
Does your blog: Scream with excitement? Reveal your passions? Communicate your message in your voice? Grab your readers and refuse to let go? Welcome to the world of online marketing, where OK sucks, and good is no longer enough to get by. Your blog is a reader...
The Art Of Getting Personal
Your readers are a finicky bunch. Each of them wants to feel like you're talking to them. They may have something different that they're seeking out of your blog. As your platform grows, how do you keep that personal touch? Write Conversationally This is a big one....
The Secret To A Successful Blog
Whether you're planning your blog or you've been at it a while, sometimes it's good to take a step back and examine the bigger picture. You need a plan. There are some questions you should be able to answer, and guidelines you should keep in mind as y0u focus in on...
Why Storytelling Will Help Your Business
"When facts become so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with emotional impact." This quote comes from the chapter on story in Daniel...
Six Ways To Keep Readers On Your Blog
One benefit of a blog is that it can keep readers on your website for a longer period of time, and lower your bounce rate. If you're not currently measuring your web traffic ( which you should be), your bounce rate is the percentage of readers who leave your site...
Don’t Let Sloppy Writing Cost You Business
As content marketing continues to increase in importance for businesses, writing becomes just another skill set that's absolutely necessary to do business. You need to publish content that's awesome. It needs to provide value and distinguish you from the others in the...
How To Hook Your Audience On What You Have To Say
Content writing is an inherently creative act. If you're not differentiating what you're selling, you're not going to be in business for very long. Copyblogger recently wrote about the Amazing Copywriting Machine. This machine was supposed to get the businesses lined...
How Jack Gets His Widget Factory Back
Jack makes widgets. As a matter of fact, he comes from a long line of widget makers. His grandfather started the factory, and it's Jack who turned it into a multi-million dollar enterprise. The thing is, that over the years the rest of the world began to catch up....
How To Write A Blog Post When You Don’t Feel Like It
This is a guest post from Carlie Hamilton of Sproutspire. I’m sitting in front of the computer, and I know that I’m a couple of days overdue for a blog post. But my favourite online store is having a sale, and I’m having a great chat on Facebook… Oh, and the floor...
50 Blogging Tips To Help You Build Your Platform
A blog is a necessary tool for any business to succeed online. Fresh content on a regular basis is a must. I've blogged a lot recently about the necessity of blogging in any content marketing strategy. So what are some of the best ways to implement this? Here are 50...
Spring Clean Your Website For Optimal Performance
It’s that time of year. Things sit idle. They gather dust and become cluttered. It’s up to us to bring them back into working order, and clean them off. Your website is no different. If you haven’t given it any TLC in a little while, it may not work the way they did...