The Art Of Getting Personal
Why It's Sometimes Necessary To Talk About Ourselves On Our Business Blog, And How To Do It Without Making Your Audience Want To Stab Their Eyes Out Face it. You're boring. No one wants to listen to you drone on. The things that interest you about your business or...
Using Your Blog To Provide Value
Face it. Pretty much whatever your industry, the competition is probably stiff. It's especially true online. Every time someone searches in your industry, thousands of search results pop up. Even if you're on page one of Google, there's still other choices. The...
What I’ve Learned About Business In Six Months Of Being A Dad
For the last six months, there's been an all consuming force in my life. When I'm not working on client content, chances are I've been changing poopy diapers, wiping up spit up, or trying to exchange some of the most pure smiles I've ever seen. It's an interesting...
16 Content Marketing Improvements We Can Learn From Journalists
Want people to read your post? Write a better headline. To become a better writer, you have to read what you hope to emulate. You need to give readers a reason to care if you want them to act. That means telling them better stories, and giving them more valuable...
Writing A Long Form Blog Post Your Audience Will Be Sure To Read
We’ve all heard that blog readers have exceptional cases of A.D.D. They land on your post, and within seconds, if you haven’t grabbed their attention, they’re on to the next social or search result. At that point you’ve lost them, and likely for good. Long form blog...
Why You Need Long Form Blog Content
Long Form Blog Content Is Essential To Survive We know that the web is a medium for short attention spans. We know that Facebook, email, and having a million browser tabs open has fractured our minds into a million pieces that cannot concentrate for more than 10...
Do Your Customers Know What You Do?
Do your customers know what you do? It seems like a basic question, but it's something more businesses miss on than you might think. When you start throwing acronyms around, or talking about the tools or methods used in specialized widget construction, you may start...
Content Marketing And Physical Exercise
Let's say for a second that you're trying to lose weight. If you exercise for an hour a day, four days a week, burning on average 300 calories each time, you'll have a solid foundation to meet your goals. Unless.... You keep eating. If you're scarfing down burgers and...
What Kind Of Experience Do You Create?
Those who know me know that I love my coffee. It stems back to the days when my wife and I lived in a one bedroom apartment, as I began the process of working for myself. What does this have to do with coffee? I had no room to work. So, I became a bit of a nomad,...
Three Content Marketing Bad Habits Caused By SEO Obsession
Ranking high in Google and the other search engines is an inherently good thing. The problem is when business owners become fixated on the results, forcing bad habits: Keyword Obsession - This is the number one sin of those over-reliant on SEO. It's like a light bulb...
The Secret To Quality Work
The other morning I sat struggling with some fairly technical copy for a client. Now that my wife and I are homeowners, I've been working from an office in our basement nearly every morning. As I meandered up the stairs for a coffee refill I had a surprise waiting for...
How To Write For The Web
You've been told you need a website. You've been told this blogging thing is where 21st century business is at. The question becomes, do you know how to write for the web? It's different than all those print brochures you may be used to, because with the web, readers'...