What Hiring a Copy Editor Can Do For Your Business
Hiring A Copy Editor Instills Trust In Your Business Hiring a good copy editor can be the difference between making a sale or losing it. You may be the ultimate expert in your field. You may have the insight, experience and credibility to command attention from your...
What are you doing to appeal to your audience?
As you write your business blog, it's tempting to take shortcuts. It's tempting to write for yourself, and in a way that only industry insiders may understand. That's fine if that's your target audience, but if you are writing to your customer base, you may need to do...
Turn down the volume and turn up the engagement
I have a secret that can benefit business bloggers everywhere. It's pretty simple, actually. Here goes: Volume is not the answer. You know a lot about your business and want more people to pay attention to what you have to say? Don't worry, people can hear you. The...
7 Headline Tips For Expanding Your Audience
By now, you should understand that your readers' loyalty is not unconditional. You owe it to them to be direct. After all, it's not their fault that the average Internet user has the attention span of a gnat. It starts with an intriguing headline. Think about it this...
If You Want Your Readers To Respond, Just Be You
The Internet's a crowded place. There's no shortage of tips, tricks, how-to's, and lists. That's not to say you need to avoid these types of posts. To the contrary. What you need to do however, is play to what the Internet is short on: you. Don't simply regurgitate...
Writing A Killer Blog Post That Wins You Customers
You've all seen it done. Sometimes you catch the notification of a new blog post in your Facebook feed or Twitter stream, and you just have to check it out. It's magnetic. There's something that draws you to it, and then as you read through, you realize that the...
The Complete Guide To Finding Blog Ideas That Will Generate Business
With the onset of content marketing, a lot of bloggers are feeling the pressure to post more frequently. That means the constant need to generate blog ideas. With a little creativity and a combination of methods, you can be generating enough ideas no matter your...
Drop What You’re Doing And Follow These Influencers — NOW!
Whether you're brand new to marketing your business, or you've been at it for awhile, it's important to stay current on the industry. It's an industry constantly in flux. There are new faces out there every day, and you should be doing what you can to stay on top of...
How To Keep Working When You May Not Feel Like It
I'll admit it. Sometimes I have the attention span of a gnat. If I'm distracted by what's going on around me, it's bad news. As a kid, I never understood it when an adult would walk into a room, and suddenly announce that they forgot why they entered. It seemed silly...
The Secret To Blogging For Business
Maybe you ran a mile once. You didn’t come home any lighter than when you left. What did you deduce from the experience? It’s not the secret to losing weight like you’ve been told a countless amount of times. Maybe running isn’t the problem. Maybe the problem is you....
Keeping The Creative Side Alive
Increasing The Bottom Line Is About More Than Numbers As a business owner, it is always imperative to flex your analytical muscle. Sound decisions are made by evaluating the bottom line, and figuring out what works, and what doesn't. Then you pull the trigger. There's...
Five Blogging Traps And What You Can Do To Avoid Them
Sometimes you have the best intentions as a business owner, and it all goes downhill from there. Maybe you're already sold on the idea that content is the key to business success in the digital age. That means either sitting down to write, or hiring a marketing writer...