Why Blogging and Content Creation are a Must
(Note: This post is the first chapter of my upcoming book Write Right-Sell Now, which is available for purchase on Amazon and local bookstores tomorrow, Oct. 4.) Why Blogging and Content Creation Are a Must Take a moment to think about your home. Close your eyes and...
5 Tips for Better Business Writing
Your business writing skills will help determine whether your audience sticks with you or not. Are people finding your content? Are people reading and buying? The quality of your content plays a big part in the success of your online marketing efforts. 5...
7 Content Marketing Mistakes and How to Avoid Them
Your readers have questions about your industry - and learning how to avoid key content marketing mistakes can help you engage them. Your readers may be in various stages of the buying cycle, but they have one thing in common. They are looking for a trusted resource...
How Long Should a Blog Post Be?
The answer to the question “How long should a blog post be?” can vary depending on your business, and the topics that you choose to write about. A lot can depend on individual styles from author to author, or business to business. Generally speaking, a blog post...
A Few Questions to Improve Your Blog
You have to be in the right mindset to improve your blog. Real improvement requires looking at the big picture goals of your business and your blog, as well as zooming in on the detail work to be able to meet your goals. These questions can help you zero in on your...
Why Writing a Blog Will Help You Sell More
The way your customers seek out information is changing, and writing a blog can help keep you on their radar. It’s natural for a business to want to sell more, and it’s a natural reaction to want to get your product in front of people in the process. This entire...
How an Editorial Calendar Can Grow Your Blog and Your Business
An editorial calendar is a tool borrowed from the journalism world, to organize content published on a given day. As a business blogger, you need to routinely be generating ideas that will resonate with your audience. An editorial calendar will help keep those ideas...
The Importance of Benefits
“This is fun!!!” my 3-year-old, Jamie shouted, as he looked at me from the passenger seat of a go kart. I couldn’t have agreed with him more, as we swerved and sped our way around a tight track, with the wind blowing through our hair on a late summer weekend morning....
10 Tips for Writing Blog Content Even When You Don’t Want To
Let’s face it, blogging and content marketing are not a fast track to getting rich - and consistently writing blog content can be a struggle. Blogging and content marketing require putting in vast amounts of work, and writing when you may not want to. It’s tough to...
10 Strategies to Sell More With Your Marketing Content
While marketing copy should be useful and informative, it can still be used as an effective tool to sell more. Providing value to your customers is always a solid strategy for strengthening your business. Make sure your marketing is focused on helping you achieve your...
11 Copywriting Tips to Help You Sell
Your face-to-face sales are invaluable, but paying attention to a few basic copywriting tips can take your marketing to the next level. Great copywriting helps you sell when you’re away from the office. It automates your marketing. It can also serve to help your sales...
7 Essential Steps For Creating Marketing Content That Converts
Writing marketing content that converts is a necessary step in any successful blogging or digital marketing campaign. While this type of content creation can help level the playing field, it is not free. Blogging and content marketing are significant time investments....