Website Copywriting That Sells
Copywriting that sells may not come naturally to ever business owner or marketing representative. Your website content has but one goal – to convince readers to take action. It does no good for someone to read your website content to merely like it. Adoration is...
Good Writing Habits for Successful Bloggers
Good writing habits are an integral part of using digital marketing to grow your business. We’ve all been told how important quality content is to the future of our business, but what exactly does that mean? Becoming a successful blogger takes work. It takes...
Great Copy: The 11 Commandments For Producing Content That Sells
Great copy is more than just an afterthought. We all want a website that truly works as your always-on-duty sales partner. We all want marketing materials that truly resonate with your audience. That means your messaging is more than an afterthought. Too many business...
Other Ways to Create Valuable Content
Blogging consistently takes a great deal of time and energy, but fortunately there are other ways to create valuable content. None are meant to be a substitute for a strong blogging strategy, but instead they can enhance it. Where does your audience hang out? Make...
Writing to Communicate: 7 Strategies for Marketing Success
Why businesses absolutely must understand writing to communicate, and how some get it horribly wrong. You have the space and the freedom to completely market your business on your own. The newspaper, radio and television middlemen no longer dictate the size of your...
Before You Start a Blog (the 2017 edition)
A list of considerations you should make before you start a blog in 2017. A website without a blog is essentially a home without windows. At the minimum, it is an under-lit home that allows very little light in. It’s a simple analogy, really. People have questions...
How to Recognize and Recover from Burnout
Blogging and producing content can be a time-consuming business task – being able to recognize and recover from burnout will help. Small business owners and freelancers should be commended. There is a misconception that they go to work, and from the moment they walk...
The Value of Stories in Business
Stories in business give people a reason to choose you, versus the hundreds of other options that are all a click away. Throughout my young adulthood I wanted to be a reporter or columnist for a large daily newspaper. I wanted to experience city hall, and talk with...
Choosing a Technology Copywriter
If you have a high tech business, you need to hire someone who understands what you do to tell your story, and that’s where an experienced technology copywriter comes into play. The person you hire to write copy for your brand and for your business should not only...
6 Blog Mistakes That Can Turn Your Audience Away
These blog mistakes can turn your audience away and cost you business. Blogging can be a great tool that expands your audience and creates additional business for you. Whether you are in the B2B or B2C industries, it can be an immense help in finding new business for...
Why You Should Care About Your Writing Style
Your writing style says a lot about who you are. It either draws people in and compels them to read more, or it chases them away. People on average are reading 19 minutes a day. That includes blogs, newsletters, emails, books or any other content. Now I read more than...
How to Write Faster (and Still Turn Out a Better Product)
Some days begin with the best intentions. We wake up. We go to work. We begin the process of tackling our to-do lists. That one item that was supposed to be the easy item to check off never is. I can’t tell you how many times something I’m supposed to write takes...