This Underrated Marketing Strategy Can Let Your Audience Know You’re There
For whatever reason, let’s say you find yourself in a position where you need to drum up some business in a hurry. There are more options than ever before in a well-executed digital marketing arsenal, but if expediency is what you’re looking for, some will work better...
3 Reasons Marketing Agencies Should Work Alongside a Freelance Copywriter
As marketing agencies work with their clients on improving the brand, it’s an opportune time to utilize the work of a freelance copywriter. Website redesigns and the creation of marketing collateral are a perfect time to consider your clients’ message. You can drive...
How to Speak Your Customers’ Language and Why It’s Critical
When it comes to technology and business copywriting, you have to speak your customers’ language if you want to have a lasting impact. But what does that even mean? Let’s think about this in the simplest possible terms. Unless you have a massive advertising budget,...
These Three Website Copywriting Mistakes Could Cost You Sales
You built your company's digital presence to be the “go to” workhorse for your company, and a few simple website copywriting mistakes could be interfering with that goal. Are you committing any of the below mistakes? It may be time to head back to your site and take...
6 Sales Letter Copywriting Tips for the DIY Business Owner
Sales letter copywriting may seem overwhelming for the sheer length of the document, but as long as you stick to a few basic principles it’s not as hard as it looks. You don’t need to be a professional copywriter to pull it off for yourself. Some businesses choose to...
20 Killer Copywriting Tips for Startups
How to Create Stronger Customer Relationships and Sell More With Your Business Copy These copywriting tips for startups are designed to help you improve your messaging on a shoestring budget. When you’re launching, the budget is tight. Every fork in the road can...
The Link Between Illiteracy and Incarceration
I'm definitely among the lucky. Books have played a significant role in my life. A Clockwork Orange 1984 Catcher in the Rye The Stranger These are just a few early favorites that meant something to me. I’ll never think of the song Singing in the Rain the same way...
Top 12 Reasons to Hire a Copywriter Today – Even if You Don’t Think You Need to
When you’re looking to get the word out about your business, it may be more beneficial than you think to hire a copywriter. Your time is valuable. Your resources are limited. And to put it bluntly: you may not be the best person suited to the task of writing about...
What is a Landing Page?
Businesses looking to increase their online sales can benefit from having a firm understanding of what a landing page is, and some of the best strategies for using them. A landing page can be on your main site or stand alone, and is designed to convert traffic into...
5 Website Copywriting Tips for Technology Companies
Your website copywriting is a critical part of the branding and sales process. You are creating the experience for your customer that may end up forming the first impression of your company. Studies have shown you only have a handful of seconds grab a web viewer...
24 Business Copywriting Tips for the Busy Owner
These business copywriting tips can help keep you motivated, on the right track, and producing the type of content your audience will love. As a business owner you’re constantly faced with prioritizing your time. You may want to get around to rewriting that outdated...
How to Write Small Business Marketing Copy that Makes Customers Buy
For many small businesses, writing your own marketing copy becomes the sensible, practical move. Maybe it’s what makes sense for the budget, or maybe there’s someone within the business who has the previous experience to be able to pull this off. It’s important to...