How to Improve Your Brand Message Today (and Why It’s Important)
Your brand message helps distinguish you from the competition. It gives the customer an idea on your ideas and values, giving them more reason to do business with you. A strong brand message can drive future marketing and content-writing decisions. Wal-Mart’s revolves...
How a Professional Real Estate Copywriter Can Help You Sell More
Hiring a professional real estate copywriter can help you grow your business faster. No matter where you are located, the real estate market is likely competitive. When you look at the marketing materials of many agents, they likely say the same things. Results...
What You Should Know Before Seeking Professional Copywriting Services
Businesses need to build trust and communicate their message in a way that resonates with their audience in order to grow. While some companies may write their marketing materials on their own, for many it means seeking out professional copywriting services. But...
What Kind of Marketing Strategies Make Sense for Your Business?
It’s not easy to grow your business – and finding the right marketing strategies can be a significant challenge. First, we have to assume that you are selling a high-quality product or service, and that there is a viable market demand. Without those things, your...
How to Create Content That Makes Your Buyer Feel Smart
When was the last time you bought something, and felt totally out of your element? Maybe it was a computer, or some sort of health care product. Whatever the case – it’s important that the salesman is able to strike a chord without sounding patronizing. If a computer...
What Makes a Good Blog Post?
If you want to understand what makes a good blog post, you have to think back to an earlier time in life. Picture yourself in your grade school art class. When you weren’t experimenting with water colors and colored pencils, you probably spent some time looking at...
6 Strategies for Overcoming Reader Objections
Your readers are busy people. They may be new to your website and unfamiliar with your business or industry. They also have a very specific problem, that if left unaddressed for long enough, they’ll move on. It’s up to you to keep them interested to the point that...
Better Brand Positioning, Copywriting, and You
Brand positioning is critical for the well-being of your business. When people think about your brand, what do they think about? Are they considering the benefits that come with using your product, or your latest public relations mix up? Brand positioning is simply...
A Healthcare Copywriter for Business Growth
Consumers have more input in their health than ever before, and a healthcare copywriter can help you establish trust, build better relationships, and expand your business. Patients and healthcare consumers have access to instant information and data. Technology is...
The Best Copywriting Strategies to Attract New Business
Attracting readers’ attention these days is harder than it’s ever been, but employing the best copywriting strategies available can help. Think about it this way. As a consumer you have more choices than ever before. You can do business with the people and the...
How to Hire a Freelance Copywriter
Your company can benefit from the decision to hire a freelance copywriter. Maybe your website is floundering. It hasn’t been the type of asset that works while you’re asleep in several years. The internet has become an infinitely more crowded place, and the level of...
11 Copywriting Secrets to Attract New Customers
These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work wonders. Every business wants a website that brings in new customers, but not everyone gets there. This is...