If You Love Something, Give It Away
On Monday, I plan on attending a free concert in Chicago from a band more than established enough to play a big show in one of the city’s music clubs. The band Iron and Wine has staked their claim in the indie rock world, and could probably fill any of the popular...
Is the “He Who Dies With the Most Toys Wins” Philosophy to Social Media Really the Best Approach?
People spending any time studying how to be effective with social media, need to learn how to sift through the weeds. There are a lot of articles, posts and comments about obtaining as many likes, friends and followers as possible. There are consultants who base their...
Would You Do Business On LinkedIn With Someone Who Didn’t Post A Photo?
I recently came across a LinkedIn discussion asking if you would ever do business with someone with no LinkedIn photo, and why. This is an excellent question that deserves discussion. One of the commenters mentioned that at first, she thought that because it was a...
Stay Relevant
The National Football League is in the middle of a lot of turmoil with a lockout, and looming uncertainty over whether it will even have a season this fall. In the midst of the turmoil, we’ve heard from the likes of Adrian Peterson who related his experiences...
Your Web Site Probably Needs Help
It used to be that if a customer wanted to know something about your business, they’d look it up in the Yellow Pages, and then maybe call. Things changed quickly with the Internet. Phone books are now something that short kids sit on, to be able to eat at the dining...
The Success of Made In Aurora
Local music scenes don’t emerge out of thin air. Like any movement, they require much effort, and the loyal dedication of everyone involved. The record store Kiss the Sky in Geneva has been at the center of the music scene in the west suburbs of Chicago for...
Your Web Site is Like a Store
Your web site is like a store. This is an analogy I’ve considered heavily since I became involved with content writing and Internet marketing more than a year ago. Chris Brogan recently wrote a blog urging you to consider what your store looks like, and what you are...
Stand Apart From The Competition
My name is Matt Brennan, and I wanted to take a moment to introduce myself. In the simplest form, what I do is make businesses stand out. I write quality web site content, and other Internet copy that distinguishes small businesses from their competition. In today’s...