Go Forth and Google
After a LONG invite only period, Google Plus is finally open to everyone. If you do not have an account yet, you should probably set one up. The biggest question I hear with Google Plus is what does it offer me that Facebook doesn’t? Right now, Google Plus does more...
Are You Looking to Market a New Business?
Are you looking at starting a business? Jobs are scarce in this economy, so you’re not alone. Put some good thought into it. Consider where you are going to find your customers. You need to piece together a full out marketing plan. What is your business goal? What...
And Every Day After…
I wasn't going to do a Sept. 11 blog, but going through the memorials seems silly if we don't take anything from it. Five random things to keep in mind as the world continues to turn. I’m as guilty as the next guy at forgetting, but they seemed important, so I thought...
Is Your Web Site Findable?
You wouldn’t buy your dream house if you couldn’t afford to furnish it. So why do so many businesses spare no expense with design on a site that is not built to be search engine friendly? It might be your dream site. It might be the most beautiful spot on the wide,...
Start a Conversation
I recently came across a social media post asking for favorite methods to stir up a conversation. This question seemed interesting enough to warrant a post. For business-related conversations, LinkedIn questions, and LinkedIn groups still seem to be the best path to...
Learn from the Borders Lesson
I know plenty of incredibly intelligent people resistant to change. I see people refuse to create a Facebook account or wonder why they would need a phone that does anything other than dial a phone number. I’ve seen businesses toe the same line. Borders was at one...
How Do You Stay At The Top Of Your Game?
Where do you get your ideas? What is the best way for you to be creative? Sometimes, creative professionals live in a world that competes directly with their best interests. Necessity forces me to spend between 10 to 12 hours in front of a computer some days. Don’t...
TYE Offers a New Way For Doing Business
When we think social media, we think the wave of the future. We think of the interconnectivity that it will provide over the years to come. Ironically, one lasting effect is that it returns us to the small-town atmosphere that was common in the 50s and 60s. Social...
Preliminary Thoughts on Google Plus
I’ve been playing around with Google+ for about 24 hours now, and have a few preliminary thoughts. First, Google’s invitation system is arbitrary and frustrating. I managed to squeeze in at some point Thursday evening but I’m still not quite sure how. I signed in with...
Look at Me, I’m On a Horse: A Little Creativity In Your Marketing Copy Helps A Lot
It’s no longer enough to just tell your customers how great your product is and expect results. There’s hundreds of distractions competing for your customer’s time. Without something to grab their attention, you’re inviting them to leave. What are your favorite recent...
Do You Have “Stealth” Accounts?
Stealth may be good for military purposes, but for social media, it just means that your profile can't be seen. It's not really a desirable trait. Maybe it’s a Facebook business page that hasn’t seen any love or attention over the last six months. Maybe it’s a...
Your Business Needs A Copywriter
Remember when consumers checked the phone book when they wanted to know about a business? Remember when they checked newspapers for the ads? Remember direct mail? Time marches on. At times these components may make sense for a percentage of your advertising budget,...