Next Step For Location Based Marketing
@Chris Brogan just wrote an interesting blog about a new social media company called Local Response. The company provides marketing services tied to location based interactions. This could be another interesting social media break through. Now it is not just the check...
Go Mobile, Or Go Home
By 2013, mobile phones will overtake PCs as the most common Internet access device worldwide. Think about what that means for a minute. More people will be accessing your web site through a screen that fits in your pocket than on a desktop or laptop. We are truly...
Small Businesses Should Take a Page From NFL
The National Football League has one of the best-marketed products out there. The Bears and Buccaneers are preparing to square off in London today at Noon. The game is played overseas so that they can take advantage of a potential new market of fans. This expands the...
Siri Will Change the Game
It’s been less than 24 hours, but I can already tell that having the iPhone 4s is going to be great. The improved camera, 16G of hard drive space and Siri, all make for a fun and exciting experience. If it wasn’t for Siri, I would have gladly kept the 4 that I bought...
Engaging People On Twitter
Earlier this week I posted about strategies to grow your Twitter account. There are lots of ways to find a targeted audience. My favorite is the web site Twellow, which gives you the ability to locate people geographically, or by the type of business they are in. As...
Building a Strong Twitter Following (the right way)
I recently had someone ask me how I obtained my 1,700 plus Twitter followers. I answered his question and gave him a few tips as well. First, I want to say that in the Twitter world, 1,700 is not extremely high for followers. It’s a valuable, but also obtainable...
New iPhone Sounds Plain Awesome
The recent Blackberry outage could not have happened at a worse time. The company is in imminent danger of being passed by. Only days before the iPhone 4s release, I’m sure there are customers prepared to head straight to the Apple store. Yes, the outage is over now....
Be Human, Not a PR Robot
When people first click on your Twitter account or Facebook profile what do they see? Do they see a human? Do they see someone they can build a relationship with? Or do they see the voiceless, uninspiring company logo? I don’t care if you brought on the most talented...
Numbers, Now!
Building a web site to increase your small business’s customer base is a smart move. To do it without Google Analytics would be like taking a rowboat out into the ocean. Once you take that rowboat far enough out into the high waves that you no longer see land, you may...
Social Sharing Keeps Me In New Music
We are now a few weeks into the great Facebook/Spotify experiment. When I first heard about the open graph idea from Facebook, I cringed. The world does not need to know when I listen to washed up 80s pop music and watch romantic comedies. Such media cocktails are...
What Is Your Klout?
Have you hooked up your social media accounts with the new Klout.com? This site measures online influence through Twitter, Facebook and a handful of other social media accounts. Businesses love something measurable. Klout provides a way to rank your social media...
Thoughts on Facebook Timeline
In a few weeks, we will see all the clever cartoons and graphics complaining about Facebook changes yet again. We all know the graphics—the ones begging the service we’ve all grown to know and love (for free) not to change its design and most popular features. Because...