How To Give Your Customers What They Want
The coffee is ready. The inbox is bursting with unanswered emails. There’s two phone calls to return, and the kids need someone to drive them to baseball practice. Only then, can you begin with today’s official order of business. It’s no secret that small business...
It’s Time To Read Faster
With more and more blogs out there, it’s tough to consume all the information you want to in a given day. You can’t log onto Facebook without a list of links to interesting information. A Twitter stream flies past you faster than a 95 mph fastball. Improving my...
The Four Ways to More LinkedIn Visibility
LinkedIn has a reputation as being a platform for job seekers, but that’s only one application for the professional network. Another application is for expanding your business’s network and increasing visibility. Are you doing everything that you can to accomplish...
How a Copywriter Makes Money For Your Business
So you decided to invest in a website. You had a professional designer build the whole thing and it looks absolutely gorgeous. It’s an exciting time for your marketing and your business. If the designer built things right, your site should also be highly functional....
How To Create Content That Brings In Business
Your company is unique. There is something about you and your work that makes it different from what your competition is offering. The sooner you understand that, and are able to convey it in your marketing efforts, the better off your business will be. Content...
Twitter Chats Break You Out Of Your Shell
Are you looking to get the most out of your social media campaign? Utilizing your networks to reach out to others in your industry is a must. Twitter chats are a great way to do that. Here is a list of several great Twitter chats that can help you break out of your...
Five Tips To Improve Small Business Marketing Copy
In today’s marketing world, writing is an intricate part of communicating your message. If you have decided to take that aspect of your business on yourself, you should be setting aside the time, and learning the best ways to communicate through the written word....
Why Are You On Social Media?
What’s the real reason you’re on social media? It’s an important question that you should ask yourself as you build your networks. Number of friends and followers, and your Klout score mean absolutely nothing unless you’re able to back that up with engagement. To me,...
How To Think Like A Writer
So you’ve set up your blog. Maybe it’s a business blog, maybe it’s personal. You want people to read. You’ve declared to the world that you’re a writer. Now what? You have to think like one. You don’t want to disappoint. If you are looking for a following in today’s...
When Should You Post?
There’s always a lot of discussion and debate as to what the best time to post content on your social networks is. Shareaholic studied their metrics for the 2011 year, and came up with some pretty exact results. Thursdays between 8 a.m. and noon is the best time to...
Inject Voice Into Your Marketing Materials
Writing with voice used to be something only novelists, journalists, and ad people had to figure out. With social media, now everyone is a writer. If you want to stand out, you have to learn how to be interesting. Period. You have to market smarter. There’s a deluge...
Blog Ideas Fall Out of the Sky
The pulse of the cursor blinking on a blank white page. The temptation to walk away from the computer and grab a quick snack. The lure of the television. Writing can be an intimidating practice. Sometimes it’s one that you have to force yourself to endure. This is...