Write a Blog Post In 30 Minutes
Having consistent, quality content is one of the most important steps in marketing your business. It’s what keeps your audience—as well as the search engines—coming back to see what you have to say. How are you supposed to keep up with your blog when you have so much...
How To Defeat Writer’s Block
We’ve all been there. We have an idea that is great in concept, and we want to do it justice when it’s published. The finished product needs to be every bit as good as the concept seems right now. That’s a lot of pressure. It’s no wonder that when you sit down to...
Ten Ways To Find Blog Ideas
Writing can be a challenging task—especially for those who aren’t fully used to it. If you have a blog, you’ve pretty much committed yourself to becoming a writer. It can take writing three to five posts a week to drive traffic up and get the kind of readership that...
Content You Can Share
I’ve written on numerous occasions about the ways that marketing has changed over the last several years. The transition from phonebook advertising to Google has made a big difference in the way companies do business. The way that search engine optimization itself...
Are You Taking Advantage of Pinterest?
There’s no shortage of material written about Pinterest. In the United States, the photo-intensive platform is largely dedicated to arts and crafts-type pictures. Don’t be misled however. This site can do wonders for your traffic, helping you to strengthen your...
Write Content They’ll Remember
In nearly all cases, the first exposure someone has to your business will be through words. This could be your website, social media, articles, blogging, or video. It could also be a sales rep, (satisfied or unsatisfied) customer, or some other form of exposure. In...
Why Your About Page Is Important
The about page is the second most important page on every website (after the home page). To understand why, think about how you surf the web. Say you and your family are looking for a way to spend your next free night. You come across a website for a science museum...
Do You Have a Business Blog?
What’s stopping you from starting a business blog? A blog puts your business in front of potential customers on a regular basis. They increase your scope and your influence within your industry. They increase your bottom line. I talk with business owners all the time...
Write About Your Company
It used to be that marketing meant grabbing a megaphone and garnering the attention of as many people as possible. It used to mean buying newspaper ads, and placing your business in a prominent spot in the phone book. Clever TV ads meant to reach a wide audience were...
Know Your Audience
When you blog or write website content, it’s important to know your audience. You need an understanding of their knowledge base, and talk to them where they are at, and not in a way that will send them rushing out for the dictionary, because they won’t come back. Your...
Product Features Vs. Value Statements
When I worked in retail, I had the difference between a product feature and value statement drilled into me. One is an excellent component for dinner table geek talk. The other can help sell a customer on the benefit of your product. This is an important distinction...
Try Being Useful
Scrolling through your email box can take a lot of patience. The important message that you’re looking for may be nestled directly between a monetary offer from a Nigerian Prince, and a surefire way to improve a piece of anatomy that you may or may not possess. With...