Original Product Descriptions Raise Your Profile
Does your business sell a wide variety of products or services online? If so, setting up each individual page may seem like a lot of work. It may seem tempting to write the same description, and simply copy and paste it below a picture of the individual product. After...
Original Content Wins Every Time
It's late at night and your home is entirely shut down. Except you can't sleep, so you're reading industry blogs and articles trying to find ideas for your next post. There's this blog you've never heard of, and you just found a post listing the same five tips that...
The Differences Between An On-Site And Off-Site Blog
So you've decided you want to blog about your business. It's a good move. A blog can really help you get the word out to a new audience. It can help you strengthen your relationships with existing customers. It also helps to increase your rank in the search engines....
25 Random Copywriting Tips To Help You Sell More
It's emotion, not fact that drives purchasing. Tell a good story! I shouldn't have to say it, but spelling and grammar count. It's part of the whole trust thing. Blogging (especially on WordPress) gives you a great opportunity to impress the search engines. Fill out...
Working Smarter
Sometimes as an entrepreneur, we feel like we always have to be doing something to succeed. If we're not blogging, or commenting, or posting, or doing something to raise the profile of our business at all hours of the day, well then, the world is just going to pass us...
Why Your Business Needs a Blog
And You Need To Write, A LOT When I tell a business owner who does not have a blog that they need one, I'm usually met with a variation of these four responses (sometimes more than one at the same time). I don't have much to say. Who would be interested in me? Yes,...
Information Overload: Making Sure Your Marketing Content Stands Apart
Publishing ideas is not new. What is new is the idea that we all own our individual publishing company. Each time you blog, post, or write your own website copy, it puts content out there for millions to potentially see. The great thing is how easy it has become. It...
Four Ways To Scare Your Readers (Away)
While lots of people love a good scare on Halloween, your readers may not. They want the information promised to them early on in a headline, social media post, or in the beginning sentences of the content. Anything that stands in their way could very easily scare...
Five Tips To Make You a Better Writer
Read a lot. Read the stuff you love. Read the stuff you want to. Read the stuff inside your business. Read the stuff outside of your business. Just. Keep. Reading. Be the type of person who has to read the back of the cereal box. Write a lot. Write when you want to,...
Six Copywriting Tips To Achieve Punchiness
When it comes to marketing copy, punchy beats verbose. You all know the writers who try to impress you with their genius-level vocabulary? Well, it turns out sending your readers to a dictionary is not a good way to attain conversions. Instead, write strong. Give your...
Hiring a Copywriter
Shopping For Corporate Writing Services What Are You Supposed To Do? When it comes to hiring a ghost blogger or copywriter, the choices, expectations and price range can be all over the map. All you have to do is take a quick glance through the job boards, and you...
Copywriting Tips To Attract Business
Successful marketing copy has a big job. It could be technically flawless and terrifically entertaining. But if it's not resulting in readers filling out your form, then somewhere along the line, the copy is lagging. The bottom line is that you need to empathize with...