It’s OK To Occasionally Bend Grammar
I've blogged before about how important it is to write how you talk. In order to accomplish this, you may need to take a few liberties with grammar that may drive the purists a little batty from time to time. Sometimes it's easy to fall into a pattern of formal and...
Copywriting That Creates Impact
How To Make Your Readers Act When you're writing for your customer, you want to aim for the jugular, stat. You want to shock them. You want to bring them in and not let go. You want impact. Which sentence do you feel the writer spent more time with? Our Italian...
Sometimes Just a Cup Of Coffee Will Do
Some People Want The Basic I love Starbucks coffee. Something about the taste of a light roast blend tastes so good to me, that I don't like to dilute it with cream or sugar. There's something about the simplicity of the whole process that works for me. I go in. I say...
Relating To Your Readers
To The Business Owners Busy In the "Me, Me, Me" Mindset... Your readers don't care what you do. Did you catch that? YOUR READERS DON'T CARE WHAT YOU DO. It was worth shouting, because I see a lot of people get this wrong. Readers are an ego-centric bunch, stuck...
Help Your Readers Listen
Why do readers have such a hard time listening? Well, for one, we've built a culture of now. You no longer have to wait until you're at home in front of a computer to respond to an email. Your phone dings, you respond. So constantly, we check it. While we talk with...
Take Your Writing Advice and…
Do What You Want With it. Online Advice Of Any Kind Can Be Overrated. If there's one thing that the Internet's not short on, it's ways to waste your time, and advice. This post is about the latter. You'll learn real quick who knows what they're talking about, and who...
How To Market Like Santa
Take Some Marketing Tips From St. Nick To Jump Start Your Business Year Round For many small businesses, December can slow down as the big retailers pick up the bulk of the retail market. This small business expert I saw on a morning news show conveyed the idea...
Keep Your Blog Readable
I've recently started picking up more copywriting clients in the home improvement industry. One thing that this industry generally does right in their online marketing, is their visual approach to the medium. It's an easier way to move readers from start to finish,...
Awesome Content Attracts Attention
You've worked hard to build your business. That includes your website and your blog. You don't want to become the online business equivalent of a one night stand. In order to turn readers into customers, they need to return on a regular basis. Sure, you can collect...
SEO, And Why You Need It To Survive
How Advertising and Marketing Used To Work Phone book, television, radio and newspaper ads created the most visibility for companies. Those were the accepted channels to put your information in front of buyers. It's not so cut and dry anymore. When you need something,...
It’s About Your Readers
Maybe you always had a knack for writing. Or, English was your best class in high school and college. Maybe you had a flair for creative writing, or a knack for journalism. Now that you're running a business you want to give the copy a try. Before you get too far, you...
Drop the Megaphone
When I scroll through various small business websites, I still see a lot of screaming tactics. I see businesses using their platform to reach as many people with their hard sell commercial, cast a wide net, and haul their load in. This worked with television,...