If You’re Not Blogging, You’re Not Selling
Business owners need to spend a moment looking at this from the other side of the fence. Blog writing provides a less intrusive, informational way to earn the attention of your potential customer. What's your buying process like? Seriously. Think about it. Anytime you...
Five Blogging Tips To Help Your Business Stand Out
Blogging is a great way to build your business and convey your message, but it can take awhile to show signs of growth. If you're looking for the route to overnight success, it's not through blogging. Developing trust and building relationships takes time, and it...
A Complete Guide To Being Yourself Online
This is the Internet, where two things are never in short supply: information and opinions. If you're the new guy (or girl) looking to establish yourself in the ranks here, or you've been online for more than five minutes, there's something you'll need to recognize:...
Eight Steps To Publishing Your Own Content
With the new year, comes new resolutions. If you're looking to revamp your marketing content, it's going to mean setting aside the time. There's only one way to write impacting content. Wake up an hour earlier. Write during your lunch breaks. Stop watching so much...
A Good Story
Even In The Death Of Newspapers Telling a good story is as important as ever. As a journalist, the most memorable stories I've worked on have a common thread. They're stories like covering a holocaust survivor's lecture at a university, watching a dying man receive...
Blogging For 2013
The New Year is always that natural built in time for re-evaluating your business strategy. It's a time to take a look at what you're doing and assess whether it's worked, and how well. I've got a few amazing new opportunities I'm working on with clients, and I'm...
Dare To Be Different
You've been told you need to be different. You've been told you need to be better. You've been told that your business will be wadded into a clump of similar businesses and spit out in the form of Google search results. Whether you come up at the top of the first page...
Writing Your Own Business Copy
The Other Skills Necessary In Copywriting I've focused much of this blog on the writing skills necessary for producing your own business copy. Sometimes it's about more than just putting words on a blank screen. The truth is, that anyone setting out to produce their...
Make Your Readers Invest
Words and Numbers There are numbers people and there are word people. But nobody really falls in love with a spreadsheet. We don't read our children bedtime data. Data and numbers have their place. They add credibility to your case. You will use them to build an...
SEO Is An Investment
SEO Is Not Like Buying An Ad You're not laying X amount of dollars down for a full page phone book ad and calling it a day. Instead, you're doing all the right things in the hopes of being listed in the places that your customers are looking for you. It's more like an...
Creating Impact With Your Copy
So you've created your business website and it's been up for awhile. Maybe the traffic and customers haven't been rolling in quite the way you had hoped for. Building up a web following can take patience. Don't expect people to flock to you right away. That being...
Writing Your Own Copy
So You Want To Write... Lets say you wanted to learn how to cook. You go out, you buy a couple cookbooks that clearly explain they're for people who previously only have microwave experience. You go home, and after reading through them, you marinate the meat, slice...