Why You Don’t Read Enough
Reading a series of blogs recently, I found a gem piece of advice. It's the type of thing that any industry blogger should be doing, and is often overlooked. Here it is: You need to be taking in more information than you're putting out. Why? The minute that you begin...
Why Your Blog Misses The Mark
And What You Can Do About It To Start Attracting Real Readers There's a quote out there, about a leader without a following, and how he's just taking a walk. Blogging can feel that way, which is why it's good to see your traffic spike every once in awhile. It's good...
Are You Talking To Your Audience, Or Are You Talking To Yourself?
You may blog because you love to write. After all it can be a rewarding and cathartic process. But one thing you have to understand, is that blogging is not a self-serving activity, or at least it shouldn't be. Yes, you need to write about your passions, but it needs...
What Being A Cubs Fan Has Taught Me About Marketing
With another NFL season in the books, the year moves on. In just a few days the sun will start to shine a little brighter. The temperature will feel just a little warmer. The birds will sing a little louder. It's just a matter of days until pitchers and catchers...
Ten Tips For Righting Writer’s Block
At some point, it happens to every blogger. You sit down to write, but the words are just stuck. It's frustrating. The idea flowed so perfectly in your head earlier, as you thought about whatever it is you wanted to say. For whatever reason, as you sit down to write,...
Why You Need A Website
One common question business owners ask is why you need a website if you're on social media. My standard response is that your website is the best place to truly brand your business. A Facebook page is a Facebook page whether it's for your business or someone else's. ...
What A French Guy Can Teach You About Creating Content For A Global Audience
This is a guest post by Antoine Bonicalzi at ContentCreatorClass.com What A French Guy Can Teach You About Creating Content For A Global Audience We all know the Internet has made our planet a much smaller world. People all over the world communicate to work, exchange...
The Website Traffic Myth – Seeing And Buying Are Two Different Things
Let's say for a second that you've committed every trick in the book to get your website to rank just a little higher in the search engines. You've used keywords in place of pronouns to the point that you've begun to doubt your own command of the English language....
50 Simple Ways To Improve Your Web Content
The web is a competitive place. All it takes is a simple Google search to come to that realization. The important thing in today's world is to know how to stand out in a crowd. One great way to do that is to get personal with your readers. Another way is to simply...
Don’t Hog The Credit
When It Comes To Your Marketing, Don't Be A Hero. For those who may not know, my wife is seven months pregnant with our first child, and we're scrambling to get things in order. As I talk about this (with just about everyone I meet), one of the phrases I'm careful to...
Business Owners: A Letter From a Disgruntled Reader
To: Business Owners everywhere Re: Boring Copy To Whom It May Concern: Hey you! Yea, you, the business owner writing that same old blog post, and generic copy. It's your reader. The poor schmuck that has to read whatever it is you're writing. And I'm bored! You're...
Five Simple Tricks To Producing Lovable Content
Be kind to the people who read what you write. Remember, they have options besides you. They're the ones who may end up supporting your business. I know it seems obvious, but it's a point that's easy to lose track of. It's a little bit like the Zoolander quote: "How...