How Getting Personal Can Boost Your Marketing Writing
Simply being yourself can have a profound impact on your marketing writing. There is a lot to good marketing writing other than simply writing about your business. The days of getting readers to pay attention to commercials, or passing off straight advertising copy as...
11 B2B Copywriting Tips to Engage Your Audience
B2B copywriting can have its challenges, especially if you are not used to writing in that space. If hiring a professional marketing writer is not an option, there are some guidelines to keep in mind to make sure that your message resonates with your audience. No...
5 Tips for Writing a Sales Letter That Works
Writing a sales letter can be an effective way to draw people’s attention to your business. A good sales letter accomplishes a lot in a short amount of time. It shows your reader that you aren’t just trying to sell to them, but that you identify with their problem. It...
Writing Copy that Results in Website Conversions
Website conversions, not just traffic, are going to play a large part in the overall digital health of your business. Many businesses carry a hefty design budget, and then when it comes to writing, they are ready to throw something together in order to put the project...
35 Blogging Tips to Grow and Differentiate Your Business
These blogging tips can help you turn your blog into an industry resource you can be proud of. A blog can be one of the best tools to grow your business, and its online presence. Instead of a handful of static pages, a blog turns your website into a constantly updated...
The Difference Between Features and Benefits Will Help You Sell
Understanding the difference between features and benefits may just help you sell more. Picture a bunch of geeks sitting around a table. You mention that you need a new computer, and they start talking about RAM, hard drive space, different types of software, and...
Creating a Marketing Plan That Grows Your Business
Creating a marketing plan is crucial to online success. Your business thrives on human relationships. It’s more than just dropping a sales line on your customers. Relationships matter, and they take time to develop. A successful approach to marketing requires being...
How to Know When Your Web Copy Stinks
You’ve built a website, and you’ve written your web copy. You’re blogging, because that’s what everyone told you that you needed to do. Maybe it’s been months, or years, and your website isn’t really doing much to boost your sales. Sometimes it just takes patience for...
13 Tips on Writing for the Web
Writing for the web is a necessary part of running a business. It’s important to communicate your business’s message in a way your audience will identify with. That means a firm understanding of the English language (hello grammar and spelling), but also occasionally...
Opening Day – A Time to Freshen Up Your Marketing
Opening Day, and Writing Marketing Copy that sells Today is opening day, one of my favorite days in sports. I love it for the fact that the cold, snowy days of winter are behind us. I love it for the fact it won’t be too long until we see the ivy full grown at Wrigley...
The Importance of Content Marketing
Before you can understand the importance of content marketing, it is important to know what it is. Content marketing is the creation and distribution of valuable content with the goal of driving customer engagement. It is educating, entertaining and informing your...
How to Choose the Right Content Strategy for Your Business
The right content strategy can make all the difference between business success and failure in the digital age. The great thing about the Internet is it has the potential to put any two competitive businesses on an even playing field. Don’t have a six-figure marketing...