Will Slowing Down Help Your Content Creation?
We’re all familiar with the hustle and bustle of content creation. You have to stay in front of your customers. You have to create consistent, valuable content to remain significant in the digital world. You have to be creating content aimed at your audience. You have...
Creating Content Truly Aimed at Your Audience: The Kinder, Gentler You
There’s a hard truth for businesses when it comes to creating content that sells. Here it is: You’re in business to make a profit, so you do what’s natural. You want to sell. The content that you create should be about you. It should be about your company. It...
5 Reasons a Small Business Blog is a Necessity
A small business blog is a valuable asset when it comes to marketing your business. It’s a way to compete with the larger competition. Instead of playing with hefty marketing budgets, the only thing a blog will cost is your time. It can also produce several benefits...
Five Newsletter Ideas to Grow Your Audience
A newsletter is a great way to keep your audience engaged, and with the right newsletter ideas, your business can remain in the forefront of your customers’ minds. They can be used to keep tabs on what is new with your business, and much more beyond that. A newsletter...
When to Hire a Copywriter
Knowing when to hire a copywriter can make a big difference in the impact of your web copy and marketing materials. Good design can draw people in, but it takes professional copy to grab people’s attention and convince them to take action. If your marketing efforts...
8 Blog Marketing Strategies to Help You Sell
Your blog is a valuable asset when it comes to creating value for your customers. It’s a resource they can turn to, in learning more about your industry. These blog marketing strategies can help you maintain this resource while also using your blog to sell more....
20 Easy Ways to Improve Your Writing Skills
Anyone can learn to improve their writing skills. That's important because writing is a crucial aspect of today’s business environment. It’s a necessary part of building a platform for your business, and growing a customer base. Make sure your business is...
What to Do Before Writing a Blog
Writing a blog is a necessary part of any business’s marketing strategy in today’s business economy. Without a little bit of planning and forethought a blog can be an overwhelming experience. Before You Begin Writing a Blog Develop an idea for how often you want to...
20 Press Release Tips To Expand Your Business’s Reach
These press release tips can help gain your story some exposure. Building traction through blogs, emails and other marketing writing is a great way to build your audience. Sometimes however, there is no substitute for your business landing within the pages of a major...
Now Introducing: The Revolutionary, Miracle List of Impactful Words to Help You Sell
Do you want to know what some of the most impactful words in the English language are, in order to help you connect with your readers and sell more? Maybe I took a few liberties with my headline, but I bet it grabbed your attention. I have an exercise for you. Go into...
Writing a Call to Action that Sells
Your customers want to know what they can do after reading your content, and that’s where a call to action comes into play. A call to action explains exactly what they can do. It answers the most natural question they might have: “What’s next?” in a tidy and...
Improving Your Copywriting Skills for Better Online Business Results
Running a business and increasing your customer base requires a consistent improvement on your copywriting skills. Having a website is crucial for increasing your online sales, and that means writing for the web. A business owner’s first instinct is to sell, and a...