Copywriter for Contractors
Bring in Leads for Your Contracting Business While You Sleep
A copywriter for contractors can help you to attract more leads and fill your schedule with the jobs that make sense for you. People in your geographic area are searching Google right now looking for their next roofer, plumber, or electrician. They are looking for the contractor who can help them with whatever their needs may be.
A professional copywriter for contractors can help you to create powerful and persuasive marketing content that appeals to your audience. A well written website that clearly explains your services, paired with an informative blog can help you attract the customers that you need, and you don’t have to lift a finger.
My name is Matt Brennan, and I am a professional copywriter for contractors. I create marketing content that puts remodelers and contractors in a position of strength when it comes to growing their business.
If you are looking to grow your contracting business, I’d love to hear from you.
Contractor Work Requires Establishing Trust
Your website and blog create the first impression that a potential client will have of your business. It’s important to make sure that impression is strong. Think of your marketing materials as creating a solid foundation for the basis of the rest of the customer relationship.
There are a few ways that professional copy can help in establishing trust:
- Educating the customer through long-form blog posts and in-depth descriptions of various projects can help them to understand what they are about to undertake.
- An in-depth about page introduces you as the professional while giving you a friendly and likeable demeanor, which is important in the client’s selection process.
- A conversational yet professional voice results in a stronger first impression.
- A clear unique selling proposition is critical in helping you to differentiate your business from the competition and lets them know exactly what to expect while working with you.
- Clearly stating the benefits allows readers to understand exactly what you can provide and why they need your services.
When your website, blogs, and other marketing materials meet these objectives, you will create the ever-important, strong first impression.
Copy Across A Variety of Platforms
As a professional copywriter for contractors, I can help you with content on a variety of marketing platforms:
I work with clients to find the best process to gather the information needed to provide the copy. This may come in the form of phone interviews, video calls, or email. I also make use of a questionnaire designed to help me learn more about your business.
I can work with you to make the information gathering part of the process as seamless as possible so that you can concentrate on running your business.
Some of the services I specialize in include:
Help The Customers that Need You Find You
It’s not uncommon for the competition to be steep when it comes to finding the right contractor to work on your house. This is why it’s crucial to be a step ahead when it comes to your prominence in Google, or SEO.
A copywriter for contractors can help you to establish a dominant position within the search engines so that when customers are doing their online research it’s your company that they find. I can guide you through strategy and planning so that the right customers are finding you.
You’re Already Busy as a Contractor
As a professional contractor or remodeler, time is money. You are already on multiple job sites and managing your business day-to-day. The last thing you need to worry about is a writing project on top of that. Hiring a freelance copywriter with contractor experience can help you keep your focus where it belongs.
There are plenty of advantages to hiring freelance, too. For instance, health insurance, benefits, and overtime are non-issues. When the marketing project is complete, the freelancer is no longer being paid.
Sometimes people get stuck when it comes to writing about themselves. A professional copywriter has likely already worked on several projects just like yours.
An Experienced Copywriter for Contractors
It helps to hire a professional who understands the ins and outs of your business. As a copywriter for contractors, I’ve worked as a:
- Copywriter for custom home builders
- Copywriter for remodelers
- Copywriter for landscapers
- Copywriter for mold remediation
- Copywriter for construction companies (Commercial/residential)
- Copywriter for carpenters
- Copywriter for plumbers
- Copywriter for painters
When You Hire a Copywriter for Contractors
When you hire a professional copywriter for contactors, you are receiving an ally who can help you to grow your business. Below are just a few of the ways this becomes possible:
- Drive more traffic to your website through more optimized search results.
- Increase demand and interest in your services.
- Improve trust and likeability with friendly and professional copy.
- Free up your time to focus on more core tenants of running your business.
- Point your clients to branded professional resources to educate your customers and help you secure the sale.
Hire a Professional Copywriter for Contractors
Every day people are looking to make fixes or improvements on their home. That means that they are searching online and through print materials for these services. You can help them find the solutions they are seeking.
When you hire a copywriter for contractors, you improve the value you are providing your audience while growing your practice!
He wrote more then 50 pages for my website. My website’s organic position is one of the best in the area thanks to him. I will continue using him for as long as I am adding web pages and for marketing purposes.