11 Creative Marketing Tips to Generate Digital Visibility
It’s easy to get into a marketing rut, and simply publish a post and walk away. Sometimes we need a few creative marketing tips to shake up our routine and draw readers back to what we are writing. The Internet is a crowded place these days, and we are past the days...
5 Small Tweaks to Improve Web Content for Better Sales
Is your web content doing all that it can to improve your business? Your website should be the base of your marketing operations. It’s the location where you can convey your message in its entirety, and where you set the rules. If your web content hasn’t been...
Why an About Page is Important
The about page is crucial in establishing a connection with potential customers. Think about the type of online consumer you are. When you need a plumber, what happens? When you are looking for a restaurant in the area, what do you do? Same thing with a fitness place,...
5 Tips for Writing Content That Converts
Design draws people in, but good writing is required to produce content that converts. Your customers don't hover around the computer all day reading 8 hours worth of advertising materials. They want to be smarter. They want to make informed decisions. They want to be...
Starting a Blog – What You Need to Know
Are you starting a blog for your business in the New Year? There are some things you should know about the best ways to attract new business with your blog. There are a lot of places you can go to answer your technical questions, but as you get started you will have...
5 Easy Tricks to Writing Headlines That Sell
You probably spend a considerable amount of time getting the wording right for your blog posts. After all, you want to make sure that people understand the point you are trying to make about your industry, or your business. When you are done with that post you worked...
Finding Blog Ideas To Boost Your Business
Finding blog ideas can be the cornerstone of your online marketing efforts. Your blog is a trusted resource for your business, helping you to build credibility online. Chances are there are people online conducting Google searches related to your business or industry...
How to Meet Your Blog Goals for 2016
What are your Blog Goals for 2016? The New Year offers a natural reflective point to set blog goals for 2016, whether you are a new or seasoned blogger. We all want to see more traffic. We want our blogs to serve as our sales force, working to bring in new...
Write to Sell in 2016
Small businesses are no longer limited by the size of their marketing budget – they can develop and use a platform to learn how to write to sell. The development of content marketing allows businesses of all sizes to compete. A strong website with engaging and...
Developing a Winning Blog Strategy for 2016
Are you building a better blog strategy for the new year? Your blog can, and should be one of your best sales tools. There should be a consistent blog strategy or content marketing strategy in place to guide your digital business. Your blog is a powerful resource when...
Nine Customer Questions Your Website and Blog Should Answer in Order to Complete the Sale
I hate to break it to you, but your customers probably have zero attention span. They probably decide whether they want to continue on to the next search result within a matter of seconds - especially if your site neglects customer questions. Design may draw people...
How to Write a Story that Sells
Here’s How To Write a Story that Sells: If you want to reach your audience in a memorable way, and use your content to distinguish your business in a crowded field, it’s time to learn how to write a story that sells. Statistics and numbers are a great way to support...