(815) 503-0286 matt@matthewlbrennan.com

A Professional B2B Copywriter

Boost Your Sales Through Affordable Business-To-Business Copywriting


B2B copywriter


Quality B2B copywriting takes a skill set and a slightly different approach than when writing for consumers. While it’s true that you’re talking to other businesses as potential customers, it’s important to remember that people are still behind the decision to buy.

B2B copywriting still needs to:

  • Attract and convert high-quality leads.
  • See an improved return on investment when it comes to content and other aspects of the marketing efforts.
  • Focus on storytelling to differentiate your brand and convince your audience to buy from you.
  • Avoid corporate jargon and flat messaging, and utilize creative, persuasive copy to convince your customers to purchase from you.
  • Increase your conversion rates.

My name is Matthew Brennan, and I am a professional B2B copywriter with experience in technology, industrial and manufacturing, and other B2B industries. Contact me today if you’d like to talk about your upcoming B2B copywriting project!

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B2B vs. B2C Copywriting


B2B copywriting is ideally aimed at a well-defined niche, allowing you to speak directly to their needs. You can speak the defined language of your industry with informative and technically accurate copy. Quality B2B copy focuses on informing the customer on why your goods or services are best suited to solve their problems. Oftentimes B2B customers have complex business solutions that require a deeper level of explanation. Longer copy is generally ok, if the reader still finds value in it.


With Business-to-consumer, or B2C copywriting, emotional triggers and creative, clever approaches win the day. You’re competing for your audience’s attention and looking for creative ways to stand out from the competition.


In both B2B and B2C copywriting it’s important to step back and consider the experience from the buyer’s perspective. This can strongly influence the approach to your message. For example, your customers may not have the same level of technical knowledge that you do. In that case, it’s important to steer clear of jargon, and define any technical concepts that you use. If the customer does have advanced technical knowledge, then it’s generally ok to use more technical language in your messaging.

Common B2B Copywriting Projects 

Website CopyYour website is still the best place to explain your products and services to your customer. Robust pages that explain your products and services in a way that entices your customer to buy are ever-important in B2B copywriting.

BlogsWriting a consistent blog can help to educate your customer and bolster your brand. If your reader finds you during their research phase and you make a positive first impression, they’re more likely to stick around. In fact, businesses that blog get 67% more leads than businesses that don’t on average. 

EmailsThe email inbox is still one of the best places to attract the attention of a potential B2B customer. Writing emails can drastically increase sales and leads.

BrochuresBrochures, leave behinds, or flyers offer a great way for your sales team to put informative, physical information in your customers’ hands. It’s a personable way to educate and inform customers about what you do.

Sales LettersIf you are running a special offer, or a sales campaign on any products or services, a well written and persuasive sales letter can help you to get the word out. If your business is new to the area, or you are expanding to offer services to a new industry or segment, an introductory sales letter could get the word out.  

White Papers – Sometimes solid research and a well thought out white paper is the best way to showcase that your product or service will meet customer needs. White papers can help you accomplish this in a methodical manner.

A skilled B2B copywriter can help with any of these or other projects. If you don’t see what you’re looking for on this list, you can still contact me to discuss your project.

b2b copywriter

Professional copywriterHire a Professional B2B Copywriter

B2B copywriting involves subtle differences from its B2C copywriting counterpart. It requires the ability to step back and view a project from your potential customer’s perspective. It requires the ability to inform and educate your audience. My name is Matt Brennan, and I am an experienced B2B copywriter. Hire me for your next B2B project!


Hire Professional B2B Copywriter Matt Brennan

Are you ready to discuss your next project

Call me: (815) 503-0286

Email: matt@matthewlbrennan.com