In honor of Valentine’s Day, I wanted to write a post explaining why I wake up every morning and do what I do, and why I love it. 

My career path took an unexpected turn about six years ago. When friends and family ask, I always tell them that journalism was hurting before the economy ever went south. For a guy who wanted to spend every day in one of Chicago’s great newsrooms, I knew I needed a change.

I’m lucky enough to keep one hand in the industry with my newspaper freelance work. That freelance work has allowed me to be published in the very newspapers I wanted to work for. But I wanted to develop another venue for telling stories. So I enrolled in web design classes at Waubonsee Community College in the Chicago suburbs, a program I’d highly recommend.

In all honesty, I’m not a photoshop guy. You don’t want me working on the visual aspects of your website. What I am is a guy who can find ways to tell a good story, and build a strong platform for you to tell it.

Story is an art that is struggling in business. 

Leaders in the SEO industry wanted to find ways to trick Google. One of the most prominent ways they discovered is to utilize content for spammy SEO techniques. It’s a hollow and transparent technique that readers see through and search engines are catching up with. Instead of “tricking” Google, you should be working with them.

People love stories. They develop deep emotional attachment when watching someone who wants something, and overcomes obstacles on their journey to attain it. They don’t love keywords or spreadsheets or data in the same way.

That emotional attachment is something that brands should be working to establish on their website and throughout their blog.

Great content separates businesses from their competition. 

Think about it. When you search for businesses or contractors in your local area, chances are Google hurls thousands of results back at you. Even if you’ve put the work in to show up on the front page of the search results, you’ll have a lot of work to do to differentiate yourself from the competition.

Content gives us a glimpse into what type of company you are. If it’s friendly and personable, readers tend to stick around and want to do business with you.

If they can identify with you, that makes it easier to establish a relationship.

I’m lucky enough to spend time with businesses figuring out their content strategies. 

I’m lucky enough to help them figure out their strategy for bonding with readers and customers. I’ve developed some amazing, awesome business relationships along the way. I just wanted to say thank you to those who have given me the chance to help them tell their story.

If you’re looking for ways to tell your business’ s story through the written word, it may be well worth it to hire a freelance writer.

Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.

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