Have you ever been in a conversation with someone waiting for your story to develop? Maybe they quickly stare at their watch as you talk, or check the time on their phone. Maybe it’s a hand gesture suggesting you get to the point, soon.

You look at them as you tell your story, and the signs are evident. Your readers have that same, short attention span. If you want them to come back, it’s time to tell them just what the heck you’re talking about, and why they need to know.

Come On, Get To The Point, Already

Your readers are busy. There’s thousands of other relevant posts they could be reading about the subject at hand. They didn’t choose them. Instead, they chose yours. If you want to keep them with you, it’s time to focus in, and get to the point.

Chances are that they are here because you caught their attention with a well-written headline or social media post. Or maybe they value your content enough to subscribe. Either way, it’s important to respect their time.

What is your post about? 

You don’t need three paragraphs of unrelated background. You don’t need to circle around to the point well into your writing, or tell too many unrelated anecdotes.

No. Writing is a creative endeavor, but consider this part surgical in every piece of writing:

Get in. Say what you have to say. Get out. 

It’s that simple.

If you’re writing a blog post, start with your main idea. Everything you write from there, should fall under the umbrella of explaining that main point. If it doesn’t fit, don’t keep it. Otherwise you are the writing version of hoarder. And we all know what kind of reputation the lady with 50 cats has.

When you’re editing and proofreading, read every sentence with this question in mind: Does this sentence stick to my point? 

If the answer is yes, keep it. If the answer is no, you must delete. It doesn’t matter how good the writing is. Maybe you can save it for a different blog post.

This is all part of becoming likable, and establishing trust. Provide a quality product, and your readers will reward you as customers.


What are your thoughts?


Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.

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