Professional Marketing Copywriter
Always, a Passion for Stories
Hi, my name is Matt Brennan, and I have worked as a marketing copywriter since 2009. Before that I worked as a journalist. In essence, I built a career out of telling stories. That’s important because stories help you sell.
A compelling story helps you strengthen the bond with your customers, build trust, and improve the bottom line. These stories come out in marketing copy of all kinds. Some of the common copywriting services I provide include:
No matter the medium, the passion for stories runs deep. Are you looking for someone to help you tell your business story? Contact me today!
Who I’ve Written For
My clients include Fortune 500 companies as well as small to medium-size businesses. I’ve written in several industries:
Construction, roofing, landscaping, and other trades
As a freelance marketing copywriter I have the flexibility to quickly get up to speed within any industry, and turn around quality copy.
I have worked as a professional writer since 2002. As a journalist, I loved diving headfirst into human interest stories. I wrote about people in the crosshairs of health care, immigration, and other key issues. I told the stories of people struggling with disease. I wrote about elementary schools where more than 17 languages were spoken by the student body. My writing gives me an excuse to satisfy my curiosity about being human.
It was as a journalist I first learned to:
- Tell a story in a way that resonates with the reader. This means using a conversational tone and less industry jargon.
- Work responsibly under deadline pressure.
- Remain naturally curious about ideas, industries and businesses.
I wrote for Chicago-area weeklies and dailies, as well as national magazines. Over the years I won several awards for my feature writing. I’ve published stories in Huffington Post, the Good Men Project, Boys’ Life, the Chicago Sun-Times, and various local newspapers and magazines.
As the newspaper industry suffered, I began to look for other ways to offer my skills. I began writing blogs, website content, press releases, and other digital marketing-related content.
I earned a web design certificate, and began to learn everything I could about marketing. Over the years, I’ve helped hundreds of businesses improve their messages, and strengthen their marketing platforms. In addition to my client work, I strive to contribute to the conversation within the business and marketing communities. Below are a list of marketing websites I have been published on:
I understand that not every business has the budget to hire a freelance marketing copywriter. Depending on the scope of your project, it can be a significant investment for your business. I wanted to create an affordable way to help those businesses.
I wrote Write Right-Sell Now as a way to show business owners how to establish a stronger connection with their audience, strengthen their businesses, and make more money. If you’re looking to get more out of your website content, blogs and other digital marketing content, this books is for you.
I really wanted to get the word out about my book, so I hired the two actors pictured below to help me. I’m kidding – that’s my son and my dog.
Away From Work
Occasionally I like to get away out from the computer and spend time with these two. This is Jamie and our four-legged friend, Captain. (Unless we’re playing pirates. Then this shepherd-hound mix is named Captain Captain. I’m not kidding.) These days I’m watching a lot of World Series-Champion Cubs baseball, but I’m still a closet Bears fan. My nose is always in a book, and I’ve got a thing for blues, jazz and classic rock.